Marcelo Sosa Ugarte

Activist
DISC Type : Cd

Director, Software Engineering & Data at Facephi

Alicante, Valencian Community, Spain

Overview

Marcelo is a Director of Software Engineering & Data with 20 years of experience creating impactful solutions. A Computer Engineer with a Masters in IT Management, he co-founded Nooka Labs, which was later acquired by phData. Colleagues describe him as an "outstanding professional" and a "great capable leader. "

He describes himself as a soul living a human experience, focused on loving, feeling, learning, and enjoying lifes challenges. Marcelo is passionate about building long-term relationships and has a recent self-admitted obsession with Artificial Intelligence, which aligns with his professional focus.

Unique fact: His software agency, Nooka Labs, was successfully acquired thanks to its core values: Professional Kindness, Love & Respect.

Personality Overview

Observative

Meticulous

Perfectionist

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

AI & Data
He is the Director of Software & Data, was previously a Director of Data Engineering, and describes himself as being "a bit AI obsessed lately. "
Team Leadership
His career includes multiple director-level roles, and he has received recommendations highlighting his ability to propel talent to the next level and lead teams effectively.
Professional Kindness
This was a core value of Nooka Labs, the successful software agency he co-founded, demonstrating its importance in his professional philosophy.

Media Appearances

Marcelo has no verified media appearances

Work History

8-2025
Director, Software Engineering & Data at Facephi
1-2023 - 8-2025
Director, Data Engineering at phData
5-2020 - 1-2023
Nooka Labs | Co-Founder & CEO at phData
3-2022 - 12-2023
Profesor Universitario - Tutor de Tesis de Grado at Universidad Católica del Uruguay
2-2019 - 11-2019
Delivery Manager at BairesDev

Education

2003 - 2012
Ingeniero en Computación from Universidad de la República
2014 - 2015
Maestría en Gerencia de TI from Universidad Católica del Uruguay 'Dámaso Antonio Larranaga'​

More Information

Social Presence :

Prographics :

Exp : 16 Location : Alicante, Valencian Community, Spain Job Level : Mid-senior Designation : Director, Software Engineering & Data at Facephi
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Insights For Selling To Marcelo

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Marcelo

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marcelo move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Marcelo take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Marcelo

Personality Compatibility


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