Marcelo Soto Innovation - Digital Transformation - Digital Twin

Critic
DISC Type : C

Consulting Partner at Grupo Centinela

Santiago, Santiago Metropolitan Region, Chile

Overview

Marcelo Soto is a senior consultant with over 20 years of experience specializing in Digital Transformation and Industry 4. 0. A Civil Engineer from Universidad de Chile, he has led major national initiatives, including Chile’s National Program for Advanced Manufacturing, driving technological adoption for companies and government agencies.



He developed Technology Maturity Models that have been implemented in both Chile and Brazil.

Personality Overview

Objective Thinker

Information Seeker

Negotiator

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Digital Twins
A core focus of his consultancy and expertise. He frequently posts about using Digital Twins to optimize processes and anticipate failures in industrial settings.
Industry 4. 0 Strategy
He managed the National Industry 4. 0 Program for Chile's Economic Development Agency (CORFO), focusing on the strategic transformation of the manufacturing industry.
AI Adoption
He analyzes and shares insights on the practical challenges of AI adoption in business, contrasting the hype with real-world implementation success.

Media Appearances

Marcelo has no verified media appearances

Work History

8-2008
Consulting Partner at Grupo Centinela
8-2020
Evaluator of innovation projects, Engineering2030 and Science2030 programs. at Ministerio de Ciencia, Tecnología, Conocimiento e Innovación
9-2021 - 12-2023
Business Development and Technology Manager at American Digital Twins
9-2016 - 12-2020
Manager of Industry 4.0 National Program at CORFO | Chilean Economic Development Agency
3-2018 - 3-2018
Speaker Internacional – Congreso Advanced Factories 2018 at Eurecat - Technology Centre

Education

1984 - 1991
Civil Engineer from Universidad de Chile
1999 - 1999
Certificate from Universidad de Toronto

More Information

Social Presence :

Prographics :

Exp : 12 Location : Santiago, Santiago Metropolitan Region, Chile Job Level : N/A Designation : Consulting Partner at Grupo Centinela
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Insights For Selling To Marcelo Soto

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo Soto is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marcelo Soto

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marcelo Soto move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marcelo Soto take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marcelo Soto

Personality Compatibility


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