Marcelyn McGinn

Energizer
DISC Type : I

Founder & CEO at SportUpside

Vancouver, British Columbia, Canada

Overview

Marcelyn McGinn is a venture builder and systems architect who translates vision into execution. An MBA graduate of both London Business School and The Wharton School, she has a track record of scaling businesses, founding impact-driven platforms, and leading cross-functional delivery in advanced technology and enterprise systems.

Marcelyn is passionate about youth sport, athlete development, and leveraging technology for social impact. A keen sportswoman herself, she enjoys tennis, basketball, and skiing. Her certifications in Child Protection and Indigenous Wisdom Traditions underscore a commitment to values-aligned leadership and community well-being.

She designed and implemented the ERP system at Pret A Manger that was foundational to its hyper-growth from 27 to over 450 shops.

Personality Overview

Relationship Oriented

Imaginative

Full Of Energy

They are really good at seeing what the long-term impacts of their decisions could be.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Venture Building
Co-founded multiple ventures, including OpenRoad and SportUpside, focusing on business strategy, operational frameworks, and go-to-market execution.
Social Impact Tech
Founded SportUpside, a tech platform with a social mission to connect and empower youth athletes, coaches, and their communities across multiple countries.
Scalable Systems
Architected the enterprise systems at Pret A Manger that enabled massive scaling, demonstrating expertise in building infrastructure that endures hyper-growth.

Media Appearances

Marcelyn has no verified media appearances

Work History

2012 - 2022
Founder & CEO at SportUpside
2005
Co-Founder & Director at Cocoabeans Technologies
2001 - 2002
Co-Founder & COO at OpenRoad
1996 - 1999
Director of Digital, Business Systems & Enterprise Development at Pret A Manger
1984 - 1994
Enterprise Systems & Technology | Sales, Pricing & Account Management at Xerox

Education

MBA from London Business School
MBA from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 34 Location : Vancouver, British Columbia, Canada Job Level : Leadership Designation : Founder & CEO at SportUpside
URL has been copied!

Insights For Selling To Marcelyn

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelyn is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Marcelyn

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Marcelyn move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Marcelyn take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Marcelyn

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.