Marci Miguel-Richards

Enthusiast
DISC Type : i

Director of Brand Marketing, Haircare at Pacific World Corporation

Los Angeles Metropolitan Area, United States

Overview

Marci Miguel-Richards is a creative and analytical brand marketing leader with 19 years of experience in the CPG and beauty sectors. A graduate of the University of Miami, she specializes in brand-building and product incubation. People who have worked with her describe her as creative, strategic, passionate, and a great leader.

Outside of her corporate roles, Marci is the co-founder and curator of a fine jewelry brand, Asset Class Jewelry, blending her professional expertise with a personal passion. She is also engaged in conversations around cultural identity, as shown by her thoughts during Hispanic Heritage Month.

She has a keen eye for global beauty innovation, attending international industry events like Cosmoprof in Bologna, Italy.

Personality Overview

Amiable & Agreeable

Optimistic

Consensus Focused

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Brand Incubation
Her headline and experience highlight her focus on brand-building and incubation, particularly with the successful launch of the Andrew Fitzsimons haircare line at Ulta.
Beauty Trends
Colleagues note she is "always on the pulse with trends. " She actively seeks out innovation by attending major international beauty conventions.
Gen-Z Marketing
She is recognized for her deep understanding of the intricacies of marketing to Gen-Z and Gen Alpha consumers in the dynamic beauty industry.

Media Appearances

Marci has no verified media appearances

Work History

1-2025
Director of Brand Marketing, Haircare at Pacific World Corporation
4-2024
Co-Founder & Curator at Asset Class Jewelry
10-2021 - 4-2024
Global Brand Director at Maesa
3-2019 - 10-2021
Director of Marketing at John Paul Mitchell Systems
1-2014 - 3-2019
Brand Manager at John Paul Mitchell Systems

Education

Bachelor of Business Administration from University of Miami

More Information

Social Presence :

Prographics :

Exp : 18 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Brand Marketing, Haircare at Pacific World Corporation
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Insights For Selling To Marci

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marci is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Marci

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Marci move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Marci take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Marci

Personality Compatibility


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