Marci Miguel-Richards in

Marci Miguel-Richards

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Director of Brand Marketing, Haircare at Pacific World Corporation
📍 Los Angeles Metropolitan Area, United States

Marci Miguel-Richards is a creative and analytical brand marketing leader with 19 years of experience in the CPG and beauty sectors. A graduate of the University of Miami, she specializes in brand-building and product incubation. People who have worked with her describe her as creative, strategic, passionate, and a great leader.

Outside of her corporate roles, Marci is the co-founder and curator of a fine jewelry brand, Asset Class Jewelry, blending her professional expertise with a personal passion. She is also engaged in conversations around cultural identity, as shown by her thoughts during Hispanic Heritage Month.

She has a keen eye for global beauty innovation, attending international industry events like Cosmoprof in Bologna, Italy.

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Experience
18 Years
Current Role
Director of Brand Marketing, Haircare
Job Level
Mid-senior
Location
Los Angeles Metropolitan Area, United States
Personality Overview

How Marci shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Marci cares about

Brand Incubation
Her headline and experience highlight her focus on brand-building and incubation, particularly with the successful launch of the Andrew Fitzsimons haircare line at Ulta.
Beauty Trends
Colleagues note she is "always on the pulse with trends. " She actively seeks out innovation by attending major international beauty conventions.
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Career

Work history

1-2025
Director of Brand Marketing, Haircare
Pacific World Corporation
4-2024
Co-Founder & Curator
Asset Class Jewelry
10-2021 - 4-2024
Global Brand Director
Maesa
3-2019 - 10-2021
Director of Marketing
John Paul Mitchell Systems
1-2014 - 3-2019
Brand Manager
John Paul Mitchell Systems
In the press

Media appearances

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Education
Bachelor of Business Administration
University of Miami
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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