Marcia A. Taylor

Enthusiast
DISC Type : i

Board Member at Public Relations Society of America

Chesapeake, Virginia, United States

Overview

Dr. Marcia A. Taylor is a seasoned communications leader with over 18 years of experience in public relations and strategic communications. Her career spans academia, including a professorship at Norfolk State University and her role as Executive Director of Alumni Relations at Delaware State University. She holds an Ed. D. from Wilmington University.

Outside of her professional roles, she is dedicated to community service and volunteers with her church and other non-profit organizations. She is interested in building and maintaining stakeholder relations through effective communication strategies and providing services to members of organizations.

Her doctoral dissertation examined the public relations strategies used by Bayard Rustin for the 1963 March on Washington for Jobs and Freedom.

Personality Overview

Amiable & Agreeable

Story Driven

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

PR Education
She has developed PR curricula and coordinated academic programs at two universities, showing a commitment to training the next generation of communications professionals.
Alumni Engagement
Her executive role in alumni relations at Delaware State University highlights her focus on cultivating long-term relationships between graduates and their alma mater.
Student Mentorship
She has chartered and advised chapters of the Public Relations Student Society of America (PRSSA), demonstrating a passion for guiding students' career development.

Media Appearances

Marcia has no verified media appearances

Work History

2008 - 2009
Board Member at Public Relations Society of America
1-2006
Assistant Professor of Mass Communications and Journalism at Norfolk State University
6-2004 - 8-2004
Public Relations Coordinator at Darrell Andrews Enterprises
10-2003 - 12-2006
Public Relations and Speech Trainer at Public Allies of Delaware, a member of Service Nation
9-1990 - 5-2006
Assistant Professor of Mass Communications at Delaware State University

Education

1996 - 2002
Ed.D. from Wilmington University
1987 - 1990
Education details unavailable from University of South Carolina

More Information

Social Presence :

Prographics :

Exp : 17 Location : Chesapeake, Virginia, United States Job Level : Junior Designation : Board Member at Public Relations Society of America
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Insights For Selling To Marcia A.

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcia A. is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Marcia A.

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Marcia A. move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Marcia A. take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Marcia A.

Personality Compatibility


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