Marcin Boroszko

Critic
DISC Type : C

Ad Sales Director, CEE and MENAT at BBC Studios

Warsaw, Mazowieckie, Poland

Overview

Marcin Boroszko is a seasoned executive with over 30 years in the international media industry, currently serving as the Ad Sales Director for CEE & MENAT at BBC Studios. His expertise lies in transforming sales teams and building business strategies for TV, online video, and ad sales, complemented by executive training from Harvard Business School.

Outside of his corporate role, Marcin is dedicated to continuous learning and personal development. He is currently pursuing a doctoral degree (DBA) at École des Ponts Business School. He values self-awareness, having explored his strengths through the Gallup method, and shares insights into his personal growth journey.

He was surprised to discover through a Gallup assessment that empathy was his 34th-ranked talent, a realization he is using to improve his communication skills.

Personality Overview

Precise

Information Seeker

ROI Driven

They choose to analyze logically and value facts to emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Media Ad Sales
His entire 30+ year career, including his current executive role at BBC Studios, has been focused on advertising sales within the media and television industry.
Team Transformation
He has a proven track record of successfully restructuring and unifying post-merger sales teams, as noted in his past role at Ringier Axel Springer Polsk.
Executive Education
He is actively pursuing an Executive DBA from École des Ponts Business School and has completed leadership training at Harvard Business School.

Media Appearances

BBC Studios appoints Marcin Boroszko as Director of Ad Sales for CEE. Featured in Broadband TV News

See Now

BBC Studios appoints Marcin Boroszko as Director of Ad Sales for CEE. Featured in BBC.com (BBC Studios Media Centre)

See Now

Work History

7-2024
Ad Sales Director, CEE and MENAT at BBC Studios
9-2022
Consultant at Channel Factory
3-2020 - 6-2024
Member Of The Supervisory Board at Kino Polska TV SA
3-2020 - 6-2024
Member Of The Audit Committee at Kino Polska TV SA
10-2018 - 6-2020
CSO, Member Of The Management Board at Ringier Axel Springer Polska

Education

EDBA from École des Ponts Business School
“Leading professional service firms” training from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 32 Location : Warsaw, Mazowieckie, Poland Job Level : Mid-senior Designation : Ad Sales Director, CEE and MENAT at BBC Studios
URL has been copied!

Insights For Selling To Marcin

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcin is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Marcin

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Marcin move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marcin take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marcin

Personality Compatibility


Other BBC Studios Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.