Monika Wysocka in

Monika Wysocka

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Director of Programming and Marketing, CEE & MENAT at BBC Studios
📍 Warsaw, Mazowieckie, Poland

Monika Wysocka is the Director of Programming and Marketing for CEE & MENAT at BBC Studios, leveraging over two decades of media experience from companies like Viacom. Described by colleagues as business-oriented, goal-oriented, and a great team player, she holds postgraduate degrees from the SGH Warsaw School of Economics and the Institute of Art.

Monika is passionate about artistic expression, having previously taken a career break to run her own creative studio specializing in artistic handicrafts for young people. This interest in fostering creativity is complemented by her professional focus on promoting British content and culture through her work at the BBC.

After a long career at Viacom, she left to change her "business direction to an artistic one" with her own creative project.

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Experience
24 Years
Current Role
Director of Programming and Marketing, CEE & MENAT
Job Level
Mid-senior
Location
Warsaw, Mazowieckie, Poland
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Monika cares about

Audience Engagement
Her role centers on driving audience growth through integrated marketing and programming strategies across TV, VOD, and digital platforms.
Omni-channel Branding
She has extensive experience developing and executing brand strategies across multiple channels for major media entities like Viacom and BBC Studios.
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Career

Work history

10-2025
Director of Programming and Marketing, CEE & MENAT
BBC Studios
10-2024 - 11-2025
Head of Marketing CEE & MENAT
BBC Studios
1-2021 - 10-2024
Senior Marketing and Commercial Development Consultant
SME sector
5-2019 - 12-2020
Vice President, Location Based Licensing, Brand Solutions & Digital Media CEEI
Viacom
5-2018 - 5-2019
Vice President, Brand Solutions, Acting Head of Marketing and Digital Media CEEI
Viacom
In the press

Media appearances

Monika Wysocka wzmocniła zespół BBC Studios w Warszawie jako Head of Marketing CEE & MENAT. Featured in BPCC
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Monika Wysocka i Joanna Rathe z nowymi funkcjami w BBC Studios. Featured in MMPOline
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Education
10-2023 - 6-2024
Postgraduate Degree
Institute of Art, Polish Academy of Sciences
2017 - 2018
postgraduate
SGH Warsaw School of Economics
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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