Marcio Belinatti

Critic
DISC Type : C

Gerente de TI at Thermas de São Pedro

Jundiaí, São Paulo, Brazil

Overview

Marcio Belinatti is an IT Head with 30 years of experience, specializing in the retail and entertainment sectors. He has a strong background in IT management, project management, and digital transformation, holding an MBA in Digital Business from USP/Esalq. Currently, he leads technological innovation in the water park industry.

He is passionate about continuous learning and professional networking, frequently attending industry events like the IAAPA Bootcamp and Equipotel to connect with partners and stay ahead of technology trends. Marcio values strong professional relationships and the power of teamwork, often reflecting on past collaborations and shared successes.

Since 2023, he has focused exclusively on implementing innovative digital solutions, like RFID technology and integrated apps, to revolutionize the visitor experience at water parks.

Personality Overview

Objective Thinker

ROI Driven

Precise

They choose to analyze logically and value facts to emotions.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Water Park Tech
Leads the implementation of digital solutions like interactive kiosks, e-commerce, and RFID systems to transform the visitor journey in water parks.
Digital Transformation
His career is focused on using technology to enhance operational efficiency and drive business growth, particularly in the retail and entertainment industries.
Professional Networking
Actively attends industry events and values building long-term professional relationships based on trust and shared experiences.

Media Appearances

Marcio has no verified media appearances

Work History

2-2025
Gerente de TI at Thermas de São Pedro
5-2023 - 2-2025
Gerente de TI at Wet'n Wild - São Paulo
12-2022 - 5-2023
Gerente de projetos at Data System
5-1997 - 6-2022
Gerente de T.I. at Humanitarian Calçados Ltda

Education

9-2022 - 8-2024
MBA in Digital Business from MBA USP/Esalq
1992 - 1995
Bacharelado em Administração from Universidade São Francisco

More Information

Social Presence :

Prographics :

Exp : 28 Location : Jundiaí, São Paulo, Brazil Job Level : N/A Designation : Gerente de TI at Thermas de São Pedro
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Insights For Selling To Marcio

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcio is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Marcio

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Marcio move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marcio take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marcio

Personality Compatibility


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