Marco Ferro

Critic
DISC Type : C

Founder & CEO at Palermo House

Los Angeles, California, United States

Overview

Marco Ferro is the Founder and CEO of Palermo House, a direct-to-consumer brand specializing in comfortable loungers. A graduate of Georgia Institute of Technology with a Bachelor of Science, he previously gained experience in strategy and analytics at EY-Parthenon.

Marco has a strong passion for community support, demonstrated by co-founding a pro-bono consulting service for local Atlanta businesses while in college. He is also an architecture and design aficionado, considering a feature in Dwell magazine a dream come true.

While a student at Georgia Tech, he co-founded an organization to provide free consulting to underrepresented minority business owners.

Personality Overview

Precise

Information Seeker

Objective Thinker

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Brand Storytelling
His social media posts often reflect on the 5-year journey of Palermo House, its values, and meaningful customer moments, such as being featured in Dwell magazine.
Small Business Support
Co-founded "Consult Your Community" at Georgia Tech to offer pro-bono consulting services to local small businesses, particularly those run by underrepresented minorities.
Community Initiatives
Organized a donation initiative through his company to provide comfort to families who lost their homes in the devastating LA fires.

Media Appearances

Marco has no verified media appearances

Work History

11-2020
Founder & CEO at Palermo House
1-2020 - 11-2020
Senior Associate at EY-Parthenon
4-2018 - 5-2019
Manager, Strategy and Analytics at Frida
9-2016 - 3-2018
Associate at EY-Parthenon

Education

2012 - 2016
Bachelor of Science (BS) from Georgia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 8 Location : Los Angeles, California, United States Job Level : Leadership Designation : Founder & CEO at Palermo House
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Insights For Selling To Marco

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marco is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Marco

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Marco move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marco take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marco

Personality Compatibility


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