Marco Guarini

Critic
DISC Type : C

Senior Art Director | Graphic & Web Designer at Carism | Agenzia di comunicazione al servizio del marketing

Turin, Piedmont, Italy

Overview

Marco Guarini is a Senior Art Director and Communication Specialist with extensive experience in graphic design, web design, and advertising. Educated at Politecnico di Torino, he has developed campaigns and brand identities for an impressive roster of clients including Ferrero, Michelin, Novartis, and Barilla through his agency work and freelance practice, MG Design.

He appears to have a thoughtful and witty personality, sharing philosophical quotes on the importance of listening while also humorously commenting on the challenges within the creative industry. This suggests a deep appreciation for both the art of communication and the value of professional design.

Marco has worked with a diverse and extensive list of major international brands, highlighting the breadth and high caliber of his professional experience.

Personality Overview

Precise

Objective Thinker

Critic

It is very likely that they will negotiate pricing or other important terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Corporate Branding
Specializes in creating corporate and brand identity, including logo design and naming, to make companies and products instantly recognizable to consumers.
Advertising Campaigns
Focuses on creating incisive and effective advertising campaigns. He follows industry trends, such as the "Open to meraviglia" tourism campaign.
Web & Digital Design
Develops a range of digital assets including corporate websites, e-commerce platforms, and landing pages, with a focus on aesthetics and responsive functionality.

Media Appearances

Marco has no verified media appearances

Work History

4-2021
Senior Art Director | Graphic & Web Designer at Carism | Agenzia di comunicazione al servizio del marketing
1-2017
Freelance | Senior Art Director, Creative Graphic & Web Designer at MG Design
1-2007
Senior Art Director | Creative Designer at Carism
4-2000 - 12-2006
Graphic & Creative Designer at Ideal Comunicazione

Education

1994 - 1999
Laurea Graphic Design | Comunicazione Pubblicitaria (Tecniche ed Arti della Stampa) from Politecnico di Torino
1998 - 1999
Corso Professionale Avanzato CNOS FAP | Visual Design from CNOS FAP | Regione Piemonte

More Information

Social Presence :

Prographics :

Exp : 25 Location : Turin, Piedmont, Italy Job Level : Senior Designation : Senior Art Director | Graphic & Web Designer at Carism | Agenzia di comunicazione al servizio del marketing
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Insights For Selling To Marco

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marco is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Marco

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Marco move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marco take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marco

Personality Compatibility


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