Marco Lemmers

Critic
DISC Type : C

Founder/former CEO at Conscious Hotels and CEO at Hotel V at Self-employed

Amsterdam, North Holland, Netherlands

Overview

Marco Lemmers is a seasoned entrepreneur in the hospitality industry, best known as the founder of Conscious Hotels and Hotel V. After a career in finance, he transitioned to hospitality, building a successful, sustainable hotel group over 17 years. People familiar with his work describe him as strategic, analytical, and decisive, with a clear vision and a good sense of humor.

His passion for sustainability was driven by the birth of his daughter, wanting to help preserve the planet for future generations. He actively participates in "wanderwalks, " where he advises other entrepreneurs on sustainable business practices during a walk through Amsterdam, combining his expertise with a love for the outdoors.

He coined the term "Eco-Sexy" to describe his philosophy of making sustainability attractive and appealing to a broad audience, not just a niche market.

Personality Overview

Negotiator

ROI Driven

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Sustainable Hospitality
Pioneered the 'Eco-Sexy' concept to make sustainability appealing in hotels. He founded Conscious Hotels in 2009 with sustainability as its core principle and speaks at industry events like PlantFWD.
Entrepreneurial Journeys
After a successful career in finance, he switched industries to build a hotel group from scratch, a journey he led for over 17 years before stepping down as CEO.
Boutique Hotel Design
Focuses on creating stylish, unique hotels that are also sustainable. He has served as a judge for the Entree Awards in the boutique hotel category.

Media Appearances

Marco has no verified media appearances

Work History

8-2025
Founder/former CEO at Conscious Hotels and CEO at Hotel V at Self-employed
3-2021
Wanderaar at wanderwalk
7-2023 - 8-2025
CEO Hotel V at Hotel V & The Lobby
4-2018 - 8-2025
Owner / CEO at Bar Kantoor
4-2018 - 8-2025
Owner / CEO at Conscious Café

Education

1989 - 1996
Drs from Vrije Universiteit Amsterdam (VU Amsterdam)
1998 - 1998
Management course from Nyenrode Business University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Founder/former CEO at Conscious Hotels and CEO at Hotel V at Self-employed
URL has been copied!

Insights For Selling To Marco

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marco is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Marco

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Marco move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marco take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marco

Personality Compatibility


Other Self-employed Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.