Marcus Cortese

Energizer
DISC Type : I

GTM Revenue Operations & Pricing Lead at Aperio Global

San Francisco Bay Area, United States

Overview

Marcus Cortese is a leader in Revenue Operations and Pricing Strategy for B2B SaaS companies. He specializes in designing commercial architecture, forecasting, and optimizing margins to drive predictable growth. He holds a Bachelor of Science from Florida State University.

He has a background that intersects both revenue operations and strategic pricing, with a demonstrated history of building scalable systems from the ground up and transforming ad-hoc processes into structured, data-driven frameworks.

He led a pricing transformation for over 3, 000 clients, successfully cutting churn from 15% to 10% while boosting the average contract value by an impressive 35%.

Personality Overview

Big Picture Person

Full Of Energy

Relationship Oriented

They are always positive and upbeat, so take their promises with a pinch of salt.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

B2B SaaS Pricing
He designs and implements multi-tier pricing models for B2B SaaS companies, focusing on competitive positioning and value-based packaging to support commercial expansion.
Revenue Operations
His expertise involves creating scalable revenue systems, forecasting models, and governance frameworks to ensure predictable growth and margin discipline.
GTM Frameworks
He partners with C-suite teams to design go-to-market strategies that align product, finance, and sales for successful market entry and expansion.

Media Appearances

Marcus has no verified media appearances

Work History

9-2025
GTM Revenue Operations & Pricing Lead at Aperio Global
1-2019 - 6-2025
Revenue Operations & Pricing Manager at Virtual SRG
2-2016 - 1-2019
Pricing & GTM Strategy Manager at Virtual SRG
1-2014 - 2-2016
GTM & Pricing Strategy Lead at BULLET THEORY FILMS LLC
9-2011 - 6-2013
Project Program Coordinator at NOVALB ENTERTAINMENT INC

Education

1-2006 - 12-2010
Bachelor of Science - BS from Florida State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : GTM Revenue Operations & Pricing Lead at Aperio Global
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Insights For Selling To Marcus

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcus is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Marcus

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Marcus move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Marcus take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Marcus

Personality Compatibility


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