Marcus Ekendahl

Inquirer
DISC Type : dc

Product Owner at Handelsbanken

Stockholm County, Sweden

Overview

Marcus Ekendahl is the CEO and Founder of Inovia AI, a company specializing in AI-based virtual assistants and big data solutions. With an MBA and a background in management consulting, he focuses on bridging the gap between business and IT. People who have worked with him describe him as dedicated and efficient, with high business acumen.

Outside of his direct business focus, Marcus has publicly expressed his and his companys commitment to supporting the fight against cancer, indicating an interest in corporate social responsibility and philanthropy.

Unique fact: Before founding his AI company, he spent nearly three years leading the implementation of the enterprise metadata catalogue at Handelsbanken, a major bank.

Personality Overview

Demanding

ROI Conscious

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Conversational AI
Leads Inovia AI, which develops state-of-the-art conversational AI, virtual assistants, and chatbot solutions, with a special focus on Nordic languages.
AI for Enterprise
Focuses on applying AI to improve business productivity, automate customer service, and enhance compliance, leveraging partnerships with companies like IBM and HPE.
Data & Metadata
Has a deep background in data management, having led the implementation of the enterprise metadata platform during his time as a Product Owner at Handelsbanken.

Media Appearances

Marcus has no verified media appearances

Work History

3-2022 - 12-2025
Product Owner at Handelsbanken
3-2020
CEO & Founder at Inovia AI
2-2019 - 3-2020
Founder & CPO at Inovia AI
7-2012 - 2-2019
Founder & CSO at Inovia AB
11-2011 - 4-2017
Project Manager at Ericsson

Education

2006 - 2009
MBA from Henley Business School
1995 - 1997
Bachelor from Mid Sweden University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Stockholm County, Sweden Job Level : Leadership Designation : Product Owner at Handelsbanken
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Insights For Selling To Marcus

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcus is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Marcus

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Marcus move?

  • Their decision making speed is somewhere in the middle.
  • Can Marcus take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Marcus

Personality Compatibility


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