Marcus Gaughan

Critic
DISC Type : C

Owner & Founder at Minds On Fire

Woodstock, Ontario, Canada

Overview

Marcus Gaughan is the Founder of Minds On Fire, where he implements his "Growth Operating System" to unify strategy, marketing, and sales for businesses. With over 15 years of experience, he helps companies in tech, manufacturing, and retail scale effectively. He is a graduate of Conestoga College and also studied at the University of Waterloo.

He has a keen interest in social impact, having worked as a Sponsorship & Partnerships Liaison for the Be The Change Social Impact Initiative. He has also been recognized for his competitive abilities, winning provincial awards in both Job Interview and Entrepreneurship Case competitions during his college years.

During the pandemic, he founded CapacityM, a platform to match manufacturers with excess capacity to those with excess work, helping to support the PPE crisis.

Personality Overview

ROI Driven

Critic

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Growth Operating Systems
This is his core business framework at Minds On Fire, designed to unify growth strategy, marketing, and sales for scaling companies.
AI in Business
He is actively incorporating AI tools into his company's offerings to enhance client engagement and revolutionize business operations.
Supply Chain Innovation
He founded CapacityM to help manufacturers during the pandemic, showing a clear interest in solving supply chain challenges.

Media Appearances

Marcus has no verified media appearances

Work History

2-2017
Owner & Founder at Minds On Fire
9-2020 - 4-2025
Commercial & Residential Estimator at City Painters Group
3-2020 - 12-2023
Sponsorship & Partnerships Liaison, Be The Change Social Impact Initiative at Be the Change Initiative
1-2019 - 2-2021
Founder at CapacityM
9-2018 - 7-2019
Recruitment Specialist at Trovo Resources Inc.

Education

2014 - 4-2017
Advanced Diploma from Conestoga College
2011 - 2013
Science and Business - Nano-science and Technology from Studied at University of Waterloo Business/Nano-science

More Information

Social Presence :

Prographics :

Exp : 8 Location : Woodstock, Ontario, Canada Job Level : Leadership Designation : Owner & Founder at Minds On Fire
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Insights For Selling To Marcus

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcus is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marcus

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marcus move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marcus take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marcus

Personality Compatibility


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