Marcus Johansson

Judge
DISC Type : Dc

Senior Executive - Wildfire Mitigation, Digital Transformation, Grid Modernization at Xcel Energy

Greater Minneapolis-St. Paul Area, United States

Overview

Marcus is a senior strategy and transformation leader at Xcel Energy, directing the Wildfire Mitigation Program. With over 20 years of experience across utilities, retail, and healthcare, he specializes in large-scale digital transformation, grid modernization, and acquisition integrations. He holds an advanced certificate in Innovation from IMD and is passionate about sustainability.


As a consultant, Marcus led a $20M "Surge" initiative to address the 2013 Target data breach, establishing a permanent Cyber Fusion Center.

Personality Overview

Quality Focused

Features Driven

Demanding

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They respond well to strong and respectful communication.

Topics They Care About

Scaling AI in Energy
He recently gave an interview and participated in a fireside chat on this topic, and published an article on Generative AI for CIO Applications.
Grid Modernization
He leads major grid initiatives at Xcel Energy, speaks publicly on creating digital twins of the grid, and previously led the $2B AGIS program.
Wildfire Mitigation
This is a core focus of his current role as a Program Director at Xcel Energy, representing a key strategic priority for the utility industry.

Media Appearances

Tech Talk with Marcus Johansson of Xcel Energy. Featured in YouTube

See Now

Work History

6-2016
Senior Executive - Wildfire Mitigation, Digital Transformation, Grid Modernization at Xcel Energy
1-2016 - 6-2016
Digital Strategy, Digital Marketing Strategy Advisor at Carlson Rezidor Hotel Group
1-2015 - 12-2015
Strategy Advisor, Digital, Digital Marketing and HR Strategy at Marriott Hotels
1-2014 - 12-2014
Management Consultant - Office of Chief Information Security Officer (CISO) at Target
2-2012 - 3-2014
Management Consultant, Strategic Initiatives and Business Transformation at Xcel Energy

Education

8-2023 - 6-2024
Advanced Online Certificate in Innovation from IMD
Medical Industry Leadership Certificate from Executive Education, Curtis Carlson School of Management and Business, University of MN

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Minneapolis-St. Paul Area, United States Job Level : N/A Designation : Senior Executive - Wildfire Mitigation, Digital Transformation, Grid Modernization at Xcel Energy
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Insights For Selling To Marcus

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcus is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marcus

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Marcus move?

  • If convinced, they can reach decisions quite fast.
  • Can Marcus take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Marcus

Personality Compatibility


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