Marek Kacprzak, EMBA

Inquirer
DISC Type : cd

Dyrektor Działu Informacji i Promocji at Narodowe Centrum Badań i Rozwoju

Warsaw, Mazowieckie, Poland

Overview

Marek Kacprzak is the Director of Information and Promotion at the National Centre for Research and Development (NCBR). His career spans over two decades in media and communication, including strategic roles at TVP, serving as a spokesperson for the Nowa Lewica political party, and journalism with major outlets like Polsat News and TVN24. He holds a distinguished Executive MBA from Erasmus University Rotterdam.

Personality Overview

Demanding

Judgemental

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Innovation & Science
Leads communication at Poland's National Centre for Research and Development, aiming to build its image as a modern institution connecting science with business.
Strategic Communication
Has a long career in developing communication strategies, from managing a political party's media team to shaping corporate affairs at the national broadcaster, TVP.
Media Management
His professional and academic focus includes media economics and management, with experience in radio, television, and digital media.

Media Appearances

Liderzy innowacji w podcastach NCBR - Narodowe Centrum Badań i Rozwoju. Featured in gov.pl / Narodowe Centrum Badań i Rozwoju

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Work History

1-2025
Dyrektor Działu Informacji i Promocji at Narodowe Centrum Badań i Rozwoju
Konsultant, doradca, trener, szkoleniowiec, at Hubris - szkolenia, audyt, doradztwo medialne, zarządzanie
2-2024 - 2-2025
Zastępca Dyrektora Biura Spraw Korporacyjnych ds. strategii at Telewizja Polska
5-2021 - 1-2024
Dyrektor dz. komunikacji, rzecznik prasowy at Nowa Lewica
7-2020 - 6-2021
Dyrektor ds. marketingu i rozwoju produktów at Radio Nowy Świat

Education

2016 - 2018
Executive Master of Business Administration (MBA)/dyplom z wyróżnieniem from Erasmus University Rotterdam
Magister (Mgr) wydz. Nauk Humanistycznych i Społecznych from Uniwersytet SWPS

More Information

Social Presence :

Prographics :

Exp : 5 Location : Warsaw, Mazowieckie, Poland Job Level : N/A Designation : Dyrektor Działu Informacji i Promocji at Narodowe Centrum Badań i Rozwoju
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Insights For Selling To Marek

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marek is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Marek

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Marek move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Marek take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Marek

Personality Compatibility


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