Mitch Atkins

Examiner
DISC Type : cs

Sales & Strategy Director at Michael Usher Mortgage Services

Camberley, England, United Kingdom

Overview

Mitch Atkins is the Sales & Strategy Director at Michael Usher Mortgage Services, a family business he joined in 2011 after a career in retail banking. He is responsible for the companys strategic direction and financial performance, leading a team of over 30 people. He holds CeMAP and RO5 financial certifications.

Outside of his directorial duties, Mitch has a fun and competitive side, participating in company events like a "Bake Off" and engaging humorously with his professional network online. He is deeply invested in creating a positive and motivating atmosphere for his colleagues, which he sees as key to providing market-leading service.

He recently spearheaded a complete renovation of his companys head office, bringing a long-held vision to life.

Personality Overview

Process Oriented

Status Quo Seeker

Overcautious

Being observant comes to them naturally.  They are thorough and always follow a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Strategic Expansion
He is focused on growth, recently launching a new commercial finance venture and preparing the business for a "massive 2026. "
Workplace Culture
He prioritizes a "fantastic working environment" and recently completed a major office renovation to benefit the team.
Team Building
Participates in lighthearted company events, such as a baking competition, suggesting he values a positive and collaborative team atmosphere.

Media Appearances

Mitch has no verified media appearances

Work History

5-2015
Sales & Strategy Director at Michael Usher Mortgage Services
5-2011 - 5-2015
Mortgage & Protection Advisor at Michael Usher Mortgage Services
9-2008 - 5-2011
Customer Service Officer at NatWest

Education

2006 - 2008
Media from Sixth Form College, Farnborough
2001 - 2006
Education details unavailable from Cove Secondary School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Camberley, England, United Kingdom Job Level : Mid-senior Designation : Sales & Strategy Director at Michael Usher Mortgage Services
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Insights For Selling To Mitch

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mitch is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Mitch

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Mitch move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Mitch take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Mitch

Personality Compatibility


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