Mareo McCracken

Evaluator
DISC Type : Dcs

Chief Revenue Officer (CRO) at Movemedical

Boise, Idaho, United States

Overview

Mareo McCracken is the Chief Revenue Officer at Movemedical, where he architects and scales the companys unified GTM strategy with full P&L responsibility. People who have worked with him describe him as intelligent, trustworthy, and a "nonstop giver. " He holds an M. Sc. from the University of San Diego and a B. Sc. from Brigham Young University.

Outside of his CRO role, Mareo is a prolific writer and author, passionate about personal and professional growth. He is a contributing writer for Inc. Magazine and Thrive Global and has authored two books, focusing on sales excellence through caring and on building confidence. He lives with his wife and four children.

Unique fact: Mareo is an author who believes in a customer-centric sales approach, summarized in the title of his book, "Really Care For Them. "

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

MedTech Operations
As CRO of Movemedical, he focuses on solving logistical challenges in the medical device supply chain to improve sales effectiveness and patient care.
Empathetic Sales
His book "Really Care For Them" and podcast appearances center on a collaborative, trust-based, and customer-centric approach to sales, moving away from adversarial tactics.
Building Confidence
He has authored a book and written articles for Inc. and Thrive Global about overcoming fear and building self-belief as a learnable skill for success.

Media Appearances

Movemedical: $5M in Sales in 2 Years. Featured in Seamless.ai

See Now

Work History

2018
Chief Revenue Officer (CRO) at Movemedical
2017 - 2019
Contributing Writer at Thrive Global
2017 - 2018
Contributing Writer at Inc. Magazine
2016 - 2018
VP Sales + Marketing at Movemedical
2015
Fractional CRO - GTM Strategy & Execution (sales, marketing, account management, revenue) at Global Trust Services

Education

Master of Science (M.Sc.) from University of San Diego - Knauss School of Business
Bachelor of Science (B.Sc.) from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Boise, Idaho, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Movemedical
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Insights For Selling To Mareo

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mareo is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Mareo

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Mareo move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Mareo take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Mareo

Personality Compatibility


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