Margaret Martin, FCMA

Questioner
DISC Type : c

Vice President, Finance Projects at Verdiva Bio

London, England, United Kingdom

Overview

Margaret Martin is a CIMA Fellow and Vice President of Finance Projects at Verdiva Bio, with a background from the University of Virginia. Her career spans senior finance roles across diverse sectors, including technology, media, and the public sector, where she has led major strategic and operational initiatives.

Beyond her professional achievements in finance, Margaret has a stated interest in the performing arts, specifically following the Royal Ballet and Opera. She also shows an interest in the professional services sector, keeping up with firms like Blick Rothenberg.

She led the financial strategy for one of the UKs most high-profile industrial relations negotiations at Network Rail.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Business Transformation
Has a track record of delivering complex financial, operational, and strategic initiatives, including a £100m efficiency program at Southeastern Railway.
M&A and JVs
Her experience includes managing M&A at the Ellison Institute and leading the finance workstream for the SkyShowtime joint venture launch.
Finance Team Leadership
Frequently posts about recruiting for her finance teams and celebrating the career progression of her colleagues, indicating a focus on building strong teams.

Media Appearances

Margaret has no verified media appearances

Work History

1-2026
Vice President, Finance Projects at Verdiva Bio
9-2024 - 8-2025
Finance Director at Ellison Institute of Technology Oxford
1-2022 - 9-2024
Finance Director at Network Rail
6-2021 - 12-2021
Head Of Finance at Sky
10-2018 - 5-2021
Head Of Financial Planning Analysis at Southeastern Railway

Education

2005 - 2009
BSc of Commerce from University of Virginia
2001 - 2005
High School Diploma from Loveland High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Senior Designation : Vice President, Finance Projects at Verdiva Bio
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Insights For Selling To Margaret

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Margaret is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Margaret

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Margaret move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Margaret take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Margaret

Personality Compatibility


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