Oliver Trenchard

Evaluator
DISC Type : csd

Growth Director at Engage Digital Partners

Melbourne, Victoria, Australia

Overview

Oliver is the Growth Director at Engage Digital Partners, a digital sports marketing specialist with over a decade of experience across the UK, Japan, and Australia. He leverages data-led strategies to build audiences for sports brands and rightsholders. He is a graduate of the University of Leeds.

Outside of his primary role, Oliver is deeply passionate about Japanese sports, having worked as a freelance writer covering Japanese rugby and football. He is fluent in English, Japanese, and German, holding an N2 certification in Japanese and having been a finalist for an award in spoken business Japanese.

He was the only Japanese and English bilingual writer covering both the Japanese Top League (rugby) and J. League (football).

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Digital Sports Marketing
His career is dedicated to growing sports brands on digital platforms, with a focus on audience development and commercial content strategy across the APAC region.
Fan Engagement Analytics
He frequently publishes data-driven analysis of sports content performance on platforms like YouTube and was involved in launching his company's "Loyal Fans Index".
Japanese Sports Market
He has unique experience as a bilingual writer covering Japanese rugby and football and often analyzes sponsor activations and trends from the Japanese market.

Media Appearances

Engage Digital Partners appoints Ollie Trenchard as Growth Director APAC. Featured in Engage Digital Partners – Insights

See Now

Work History

4-2025
Growth Director at Engage Digital Partners
8-2022
Head of Audience Development & Strategy at Engage Digital Partners
1-2022 - 9-2022
Head of Audience Development, Australasia at Engage Digital Partners
1-2020 - 12-2021
Senior Account Manager at Engage Digital Partners
10-2017 - 11-2019
Account Manager at Bright Partnerships

Education

2011 - 2015
Bachelor's Degree from University of Leeds
2012 - 2013
ESOP Undergraduate Program from Hosei University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Melbourne, Victoria, Australia Job Level : Mid-senior Designation : Growth Director at Engage Digital Partners
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Insights For Selling To Oliver

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Oliver is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Oliver

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Oliver move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Oliver take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Oliver

Personality Compatibility


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