Margaret (Peg) McGregor

Energizer
DISC Type : I

CEO at Technovation Solutions, LLC

Wilmington, Delaware, United States

Overview

Margaret (Peg) McGregor is the CEO of Technovation Solutions, focusing on creating immersive customer experiences for the hospitality and healthcare sectors. A marketing executive with deep experience in financial services and pharma, she specializes in integrating digital and traditional media to deliver ROI. She holds a BA from the University of Delaware.

Colleagues describe her as strategic, honest, hardworking, and energetic. She has a strong passion for the convergence of old and new media and has recently shown a keen interest in the growing business applications and impressive ROI of AR/VR technologies.

She has been on both sides of professional partnerships, having been both a client and a service provider to the same colleagues.

Personality Overview

Informal

Full Of Energy

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Immersive Customer Experience
Her current role as CEO of Technovation Solutions is centered on building immersive customer experiences and effective staff enablement tools for the hospitality and healthcare industries.
AR/VR in Business
Expressed recent, strong interest in the business use cases and ROI of AR/VR, noting its successful application in major corporations like Delta and Mars.
Integrated Marketing Strategy
A core specialty throughout her career, focusing on blending CRM, database marketing, and digital strategies to improve customer acquisition and retention for major clients.

Media Appearances

Margaret has no verified media appearances

Work History

4-2013
CEO at Technovation Solutions, LLC
4-2011 - 2-2014
Partner at PSM Capital Group
12-2011
Partner at Generous Moves, LLC
Self at Independent Consultant
10-2009 - 12-2010
Executive Director, Strategic Marketing and Digital Strategy at RTE Ideas

Education

BA from Univ. of Delaware

More Information

Social Presence :

Prographics :

Exp : 15 Location : Wilmington, Delaware, United States Job Level : Leadership Designation : CEO at Technovation Solutions, LLC
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Insights For Selling To Margaret (Peg)

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Margaret (Peg) is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Margaret (Peg)

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Margaret (Peg) move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Margaret (Peg) take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Margaret (Peg)

Personality Compatibility


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