Margaret Sherer

Pioneer
DISC Type : DSI

Founder and CEO at Cittadina Marketing

London, England, United Kingdom

Overview

Margaret is the Founder of Cittadina Marketing and a Fractional CMO with experience at Google and Microsoft. She holds an MBA from Cranfield School of Management and specializes in scaling B2B SaaS companies. Colleagues describe her as energetic, strategic, and a master of the marketing craft, who is also great fun to work with.

Outside of her marketing work, Margaret is passionate about championing women to achieve their goals. In her spare time, she enjoys travel, good food, and good laughs with her community.

She was named one of the top 100 female entrepreneurs in the UK as an #ialso100 2020 recipient.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

B2B SaaS Growth
Her entire career is focused on helping B2B SaaS companies build scalable growth engines, guiding startups from Seed to Series C funding rounds.
Championing Women
She is a Founding Member of Chief, a network for women executives, and was recognized as an inspiring female entrepreneur with the #ialso100 award.
Marketing Podcasting
She co-hosts "The Margeteers" podcast, where she discusses marketing mastery, best practices, and lessons learned with a fellow veteran marketer.

Media Appearances

AllBright Member Spotlight – Margaret Sherer, Founder & CEO of Cittadina Marketing. Featured in Cittadina Marketing Blog

See Now

Work History

3-2013
Founder and CEO at Cittadina Marketing
11-2024
Podcast Host at The Margeteers
3-2024 - 3-2025
Fractional Chief Marketing Officer at Kore Labs
12-2022 - 2-2024
Founding Member at Chief
4-2022 - 2-2024
Fractional Chief Marketing Officer at MIRACL | The login you love

Education

2010 - 2011
Masters of Business Administration from Cranfield School of Management
2000 - 2004
BS in Bus Admin from California Polytechnic State University-San Luis Obispo

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder and CEO at Cittadina Marketing

Interested in

Sports

Girl's Football Captain

Lifestyle

Founder - Cooking Club

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Insights For Selling To Margaret

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Margaret is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Margaret

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Margaret move?

  • They are generally fast movers and can take quick decisions
  • Can Margaret take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Margaret

Personality Compatibility


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