Maria Carla Liuni

Critic
DISC Type : C

Chief Brand Officer at Ferrari

Milan, Lombardy, Italy

Overview

Maria has no verified overview

Personality Overview

Critic

Objective Thinker

Information Seeker

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Maria has no verified topics they care about

Media Appearances

Maria has no verified media appearances

Work History

9-2022
Chief Brand Officer at Ferrari
12-2019 - 6-2022
Chief Marketing Officer at Pandora
11-2015 - 11-2019
Vice President - Global Marketing and Communication at Bulgari
3-2014 - 10-2015
Vice President Prestige at Procter & Gamble
8-2012 - 10-2015
General Manager at Procter & Gamble

Education

1991 - 1992
Master Degree from IPSOA - Milano
1986 - 1990
110 & laude from Luiss Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Milan, Lombardy, Italy Job Level : Leadership Designation : Chief Brand Officer at Ferrari
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Insights For Selling To Maria Carla

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria Carla is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Maria Carla

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Maria Carla move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Maria Carla take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Maria Carla

Personality Compatibility


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