Maria Celada,  MBA in

Maria Celada, MBA

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Associate Director HCP Marketing Cosentyx Immunology Team at Novartis
📍 New York City Metropolitan Area, United States

Maria Celada is a results-oriented marketing leader at Novartis with deep expertise in biopharma, healthcare, and CPG from roles at Nestlé, GlaxoSmithKline, and Colgate-Palmolive. An MBA graduate from NYU Stern, colleagues describe her as a committed, perseverant, and reliable leader who excels at building global brands in immunology and rare diseases.

Maria has a passion for creating engaging digital experiences for patients and healthcare professionals. Her background includes working in both US and Mexico markets and participating in the National Society of Hispanic MBAs, suggesting an interest in mentorship and multicultural marketing initiatives.

Unique fact: While at Novartis, she led the consumer strategy that helped the rare disease brand ILARIS achieve double-digit growth and become a $1 billion global brand.

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Experience
5 Years
Current Role
Associate Director HCP Marketing Cosentyx Immunology Team
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Priorities

Topics Maria cares about

Patient-Centric Marketing
Her headline focuses on creating unique experiences for patients and HCPs, a theme consistent across her roles at Novartis, Nestlé Health Science, and GSK.
Brand Growth Strategy
She has a proven track record of driving significant growth, including helping a brand become a $1 billion asset and recovering over 70% of sales for another.
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Career

Work history

6-2022
Associate Director HCP Marketing Cosentyx Immunology Team
Novartis
4-2020 - 7-2022
Associate Director Customer Experience - Patient Marketing, Rare autoinflammatory diseases, ILARIS
Novartis
Senior Marketing Manager, Obesity Care - Consumer & Digital
Nestlé Health Science
Marketing Brand Manager, Obesity Care, Orlistat - alli OTC
GlaxoSmithKline
Brand Manager, Homecare
Colgate-Palmolive
In the press

Media appearances

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Education
2013 - 2015
Master of Business Administration (MBA)
NYU Stern School of Business
BS
Universidad La Salle, A.C.
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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