Maria Celada, MBA

Evaluator
DISC Type : scd

Associate Director HCP Marketing Cosentyx Immunology Team at Novartis

New York City Metropolitan Area, United States

Overview

Maria Celada is a results-oriented marketing leader at Novartis with deep expertise in biopharma, healthcare, and CPG from roles at Nestlé, GlaxoSmithKline, and Colgate-Palmolive. An MBA graduate from NYU Stern, colleagues describe her as a committed, perseverant, and reliable leader who excels at building global brands in immunology and rare diseases.

Maria has a passion for creating engaging digital experiences for patients and healthcare professionals. Her background includes working in both US and Mexico markets and participating in the National Society of Hispanic MBAs, suggesting an interest in mentorship and multicultural marketing initiatives.

Unique fact: While at Novartis, she led the consumer strategy that helped the rare disease brand ILARIS achieve double-digit growth and become a $1 billion global brand.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Patient-Centric Marketing
Her headline focuses on creating unique experiences for patients and HCPs, a theme consistent across her roles at Novartis, Nestlé Health Science, and GSK.
Brand Growth Strategy
She has a proven track record of driving significant growth, including helping a brand become a $1 billion asset and recovering over 70% of sales for another.
Digital Health Engagement
Her expertise includes digital strategy, social media, CRM, and eCommerce, with a stated passion for creating engaging experiences for patients in the digital space.

Media Appearances

Maria has no verified media appearances

Work History

6-2022
Associate Director HCP Marketing Cosentyx Immunology Team at Novartis
4-2020 - 7-2022
Associate Director Customer Experience - Patient Marketing, Rare autoinflammatory diseases, ILARIS at Novartis
Senior Marketing Manager, Obesity Care - Consumer & Digital at Nestlé Health Science
Marketing Brand Manager, Obesity Care, Orlistat - alli OTC at GlaxoSmithKline
Brand Manager, Homecare at Colgate-Palmolive

Education

2013 - 2015
Master of Business Administration (MBA) from NYU Stern School of Business
BS from Universidad La Salle, A.C.

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Associate Director HCP Marketing Cosentyx Immunology Team at Novartis
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Insights For Selling To Maria

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Maria

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Maria move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Maria take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Maria

Personality Compatibility


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