Maria Chiara Cecchini in

Maria Chiara Cecchini

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Global Marketing Manager Ariston at Ariston Group
📍 Milan, Lombardy, Italy

Maria Chiara Cecchini is a global marketing leader with extensive experience at Ariston Group, General Mills, Godiva, and Ferrero. She specializes in shaping brand strategy, leading 360° communication, and driving portfolio growth for major consumer brands. She holds a Master’s Degree in Business Statistics from the University of Rome “La Sapienza”.

As a dual Italian-British citizen, she has vast experience working in multicultural and matrixed environments across Europe, Asia, and the US. Her career reflects a deep understanding of turning consumer insights into actionable strategies for diverse, international markets.

She has managed the global brand strategy and innovation pipeline for iconic brands like Yoplait and Godiva Chocolatier.

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Experience
17 Years
Current Role
Global Marketing Manager Ariston
Job Level
Middle
Location
Milan, Lombardy, Italy
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Priorities

Topics Maria cares about

Global Brand Strategy
Leads the global brand vision and long-term roadmap for Ariston across more than 30 markets, a core responsibility she also held at Godiva and General Mills.
360° Marketing Campaigns
Shapes comprehensive communication strategies across all channels, including ATL, BTL, digital, and e-commerce, to drive awareness, consideration, and conversion for global brands.
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Career

Work history

4-2022
Global Marketing Manager Ariston
Ariston Group
9-2019 - 3-2022
Senior Regional Brand Manager
General Mills
2-2016 - 9-2019
Global Brand Manager
Godiva Chocolatier
1-2013 - 1-2016
Innovation Manager
Ferrero
10-2010 - 12-2012
Quality Specialist
Ferrero
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Media appearances

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Education
2006 - 2008
Master’s Degree in Business Statistics
University of Rome “La Sapienza”, Italy
2002 - 2005
Bachelor’s Degree in Business Statistics
University of Perugia, Italy
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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