Maria Forte

Critic
DISC Type : C

Chief Operating Officer & Chief Experience Officer at CNP Seguradora

Federal District, Brazil

Overview

Maria Cunha Forte is the Chief Operating Officer & Chief Experience Officer at CNP Seguradora, an executive recognized for excellence in Customer Experience. An Economics graduate from Iscte, she has a proven track record of driving enterprise-wide digital transformation, optimizing operations, and significantly improving customer satisfaction metrics like NPS.

Described by colleagues as cheerful and engaged, Maria is passionate about fostering a high-performance, agile culture. She is deeply invested in her teams well-being and frequently expresses immense pride in their collective achievements and partnerships through public posts.

Unique fact: While at Caixa Seguradora, she launched Brazil’s first 100% digital consortium store, achieving a top 3 market position in sales.

Personality Overview

Information Seeker

ROI Driven

Precise

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

CX Excellence
As COO & CXO, she focuses on creating memorable customer journeys and reversing negative situations into excellent experiences, leading her company to win CX awards.
Digital Innovation
Spearheaded digital transformation initiatives, including managing web, mobile, and CRM teams and launching a pioneering 100% digital e-commerce platform in a previous role.
Agile Leadership
Peers identify her as a disseminator of agile culture. She is focused on building high-performance, customer-centric teams and is concerned with their well-being.

Media Appearances

Maria has no verified media appearances

Work History

2023
Chief Operating Officer & Chief Experience Officer at CNP Seguradora
2022 - 2023
Director of Customer Experience & Marketing at CNP Seguros Holding Brasil
2021 - 2022
Customer Service Representative at CNP Seguros Holding Brasil
2019 - 2021
Digital Channels & Innovation Manager at Caixa Seguradora
6-2017 - 4-2019
Strategy, Marketing and Communications Consultant at Caixa Seguradora

Education

2005 - 2006
Erasmus scholar from WU (Vienna University of Economics and Business)
2002 - 2006
Economics from Iscte - Instituto Universitário de Lisboa

More Information

Social Presence :

Prographics :

Exp : 18 Location : Federal District, Brazil Job Level : Leadership Designation : Chief Operating Officer & Chief Experience Officer at CNP Seguradora
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Insights For Selling To Maria

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Maria

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Maria move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Maria take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Maria

Personality Compatibility


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