Maria Isabel Noronha

Trailblazer
DISC Type : DI

VP & Head of Account Management Latam at Adyen

São Paulo, São Paulo, Brazil

Overview

Maria Isabel Noronha is a seasoned executive with over 15 years of experience in financial services and consumer goods, specializing in sales, marketing, and business development. As the VP & Head of Account Management for Latam at Adyen, she manages relationships with the largest merchants in the region.

Colleagues and direct reports describe her as a dedicated, energetic, and professional leader who is adept at fostering team development and delivering results. She is skilled at quickly understanding complex demands and empowering her team with autonomy to drive productivity and success.

During a prior role at Visa, she led an initiative for a loyalty solution launch that resulted in acquiring 55% new clients for a major restaurant partner.

Personality Overview

Charismatic

Assertive

Values Relationships

They are charming and can persuade others to support their decisions.  They are not against taking risks and can make tough decisions when required.
 They are more likely to accept new and exciting technologies.

Topics They Care About

AI in Payments
Authored a recent article for Meio e Mensagem detailing the trends and impacts of Artificial Intelligence on the payments industry, based on insights from NRF.
Global Retail Expansion
Spoke about the trend of Brazilian retail companies expanding their operations internationally in a recent interview with TV Times Brasil/CNBC.
LatAm Market Growth
Her current role is focused on the Latin American market, and she has recently highlighted Adyen's significant growth and technological impact in Mexico.

Media Appearances

Adyen announces Maria Isabel Noronha as Head of Account Management. Featured in Adyen (official press release)

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Maria Isabel Noronha assumes role as Head of Account Management at Adyen. Featured in Canal Executivo Blog (WordPress)

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Work History

1-2022
VP & Head of Account Management Latam at Adyen
9-2021 - 1-2022
Marketing Director Fleet & Mobility at Edenred
2-2019 - 10-2021
Marketing Director, Latin America & Caribbean at Visa
8-2012 - 2-2019
Merchant Sales Director at Visa
2-2010 - 8-2012
Trade Marketing Coordinator at Cielo

Education

2004 - 2007
Marketing from ESPM Escola Superior de Propaganda e Marketing
2015 - 2015
Executive Education from Columbia University in the City of New York
2004 - 2007
Marketing from ESPM

More Information

Social Presence :

Prographics :

Exp : N/A Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : VP & Head of Account Management Latam at Adyen
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Insights For Selling To Maria Isabel

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Talk about yourself and some of your achievements at the start of the conversation
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria Isabel is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Maria Isabel

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Maria Isabel move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Maria Isabel take some risk or not?

  • If necessary, they will be ready to take risks.

You And Maria Isabel

Personality Compatibility


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