Maria Kovaleva ACA

Critic
DISC Type : C

Head of Finance at STOKR

Luxembourg, Luxembourg, Luxembourg

Overview

Maria Kovaleva is a Chartered Accountant and the Head of Finance at STOKR, with over 10 years of experience at firms like Amazon and PwC. She specializes in building efficient, scalable finance functions for high-growth tech companies, focusing on automation and process improvement. She is also an Alteryx Designer Core certified professional.

Outside of her finance career, Maria has a keen interest in economic history. She has delved into academic writing, contributing a co-authored article to a collective monography on a niche historical subject. She is also passionate about professional networking and building connections within the fintech community.

Unique fact: Maria co-authored an article on the history of salt taxation in India for a collective monography titled “Taste of the East”.

Personality Overview

Negotiator

Information Seeker

Precise

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Finance Automation
Her professional focus is on improving and automating financial processes, seeking smarter ways to work in fast-paced environments.
Scaling Finance Functions
Passionate about building efficient and scalable finance departments that can support companies through rapid growth phases.
Fintech & Digital Assets
As Head of Finance at STOKR and an attendee of fintech events, she is actively involved in the financial technology sector.

Media Appearances

Maria has no verified media appearances

Work History

6-2025
Head of Finance at STOKR
4-2023 - 6-2025
Finance Manager at Amazon
3-2021 - 3-2023
Senior Financial Analyst at Amazon
8-2018 - 3-2021
Senior Consultant at PwC Cyprus
8-2016 - 8-2018
Consultant at PwC Cyprus

Education

2011 - 2015
Bachelor of Arts (B.A.) from Moscow State Institute of International Relations (University) MFA Russia MGIMO
2016 - 2019
ACA professional qualification from ICAEW

More Information

Social Presence :

Prographics :

Exp : 10 Location : Luxembourg, Luxembourg, Luxembourg Job Level : Mid-senior Designation : Head of Finance at STOKR
URL has been copied!

Insights For Selling To Maria

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Maria

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Maria move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Maria take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Maria

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.