Maria Nordquist

Questioner
DISC Type : c

Group Financial Controller at FirstVet

Stockholm County, Sweden

Overview

Maria Nordquist is an experienced financial leader, currently serving as the Group Financial Controller at FirstVet. She specializes in building structural capital and managing financial controls for fast-paced, high-growth companies in the tech and e-commerce sectors. Her academic background includes a Masters degree from Linköping University.

Based on her experience as an exchange student at Université Rennes 2 in France, Maria appears to have an appreciation for international environments. This is also reflected in her professional roles at companies with growing operations across Europe and North America.

Colleagues describe her as incredibly professional and skilled, particularly when navigating the new challenges that arise within rapidly growing businesses.

Personality Overview

Systematic

Price-Sensitive

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Scaling Financial Operations
Her career has focused on building financial structures and efficient routines in small to mid-sized companies during periods of rapid growth, like at Automile and FirstVet.
Tech Industry Finance
Has extensive experience managing finance and accounting for fast-paced tech startups and scale-ups, including FirstVet and Automile.
Internal Financial Controls
A core part of her expertise, mentioned across multiple roles, is implementing and managing financial controls, bookkeeping, and reporting.

Media Appearances

Maria has no verified media appearances

Work History

4-2021 - 6-2025
Group Financial Controller at FirstVet
11-2018 - 1-2021
Head of Finance and Accounting at Transvoice
11-2016 - 11-2018
Head of Finance and Accounting - Europe at Automile
10-2015 - 11-2016
Finance Manager at Rewir
6-2008 - 7-2015
Accountancy consultant at Visma Services AB

Education

1998 - 2003
Master from Linköping University
2000 - 2001
Exchange student from Université Rennes 2

More Information

Social Presence :

Prographics :

Exp : 19 Location : Stockholm County, Sweden Job Level : N/A Designation : Group Financial Controller at FirstVet
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Insights For Selling To Maria

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Maria

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Maria move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Maria take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Maria

Personality Compatibility


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