Maria Otto

Observer
DISC Type : ci

Commercial Director at 7-Eleven

Copenhagen, Capital Region of Denmark, Denmark

Overview

Maria Otto is the Commercial Director for 7-Eleven, leveraging an extensive career in sales, management, and strategy with companies like ALDI Danmark and Matas A/S. She has deep expertise in concept development, category management, and sales operations within the FMCG sector, and studied Sales Strategy at Hult Ashridge Executive Education.

Her recent focus is on fostering innovation and creating opportunities for new brands. She is passionate about finding unique products and ideas to bring to market, aiming to be at the forefront of retail trends.

While at Matas A/S, she project-managed the successful development and launch of an entirely new retail concept, "Matas Natur".

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

Supporting Entrepreneurs
She recently launched the "7-Eleven Innovation Corner" to give smaller Danish food and beverage entrepreneurs a platform to launch their products and realize their dreams.
Retail Innovation
Believes 7-Eleven's DNA is curiosity and innovation, stating it is "fun to be the place where trends start" and offer customers new and exciting products.
Concept Development
Her career history includes developing new concepts from the ground up, such as the "Matas Natur" line for Matas A/S.

Media Appearances

Maria has no verified media appearances

Work History

2-2020
Commercial Director at 7-Eleven
2-2019 - 1-2020
Vicedirektør at ALDI Danmark
7-2018 - 1-2019
Head of Concept Development & Implementation at Matas A/S
1-2018 - 6-2018
Project Manager, new concepts at Matas A/S
12-2016 - 12-2017
Kædechef Stylebox at Matas A/S

Education

Sales:Strategy from Hult Ashridge Executive Education

More Information

Social Presence :

Prographics :

Exp : 35 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Commercial Director at 7-Eleven
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Insights For Selling To Maria

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Maria

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Maria move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Maria take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Maria

Personality Compatibility


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