Maria Paulina Calle Ramírez

Supporter
DISC Type : s

Business Account Lead at Lulo bank

Medellín, Antioquia, Colombia

Overview

Maria Paulina is a business and growth marketing leader at TuyaPay, with a degree in Business from Universidad EAFIT. She specializes in full-funnel lifecycle strategies to drive profitability, drawing on key product and growth roles at fintech innovators like Lulo bank and Nequi.

She is passionate about purpose-driven innovation and believes that growth is most powerful when its built collaboratively, connecting customer needs with business objectives through strategic vision and teamwork.

Personality Overview

Procedural

Thoughtful In Approach

Calm

Their decisions are defined by the possible value that they can bring to the organization.
  They prefer to follow rules and procedures. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Digital Payments
Currently leading the TuyaPay initiative and previously a Product Owner for a digital wallet, she is deeply involved in the digital payments ecosystem.
Growth Marketing
A core focus of her career, she specializes in strategies for customer activation, monetization, and retention to drive business growth and profitability.
Customer Lifecycle
She leads customer deepening strategies and designs value propositions that maximize impact across the entire customer journey, building long-term value.

Media Appearances

Maria has no verified media appearances

Work History

10-2023
Business Account Lead at Lulo bank
1-2023 - 10-2023
Líder de Alianza Tarjeta Carulla at Tuya S.A
10-2022 - 12-2022
Product Owner Digital Wallet at Tuya S.A
4-2020 - 10-2022
Growth Marketing Analyst at Tuya S.A
3-2019 - 4-2020
Community Strategist at Nequi

Education

7-2023 - 7-2033
Modelos de Negocio from Platzi
2018 - 2018
Business from Universidad EAFIT

More Information

Social Presence :

Prographics :

Exp : 7 Location : Medellín, Antioquia, Colombia Job Level : Middle Designation : Business Account Lead at Lulo bank
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Insights For Selling To Maria Paulina

During A Call Or A Meeting

DO's

  • Pause and ask them if they have any questions
  • Talk about refund and cancellation policy if the need arises
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t rush them to make quick decisions
  • Avoid saying anything that sounds like a risky proposition

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria Paulina is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Maria Paulina

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Maria Paulina move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Maria Paulina take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Maria Paulina

Personality Compatibility


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