Maria Paulina Calle Ramírez in

Maria Paulina Calle Ramírez

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Business Account Lead at Lulo bank
📍 Medellín, Antioquia, Colombia

Maria Paulina is a business and growth marketing leader at TuyaPay, with a degree in Business from Universidad EAFIT. She specializes in full-funnel lifecycle strategies to drive profitability, drawing on key product and growth roles at fintech innovators like Lulo bank and Nequi.

She is passionate about purpose-driven innovation and believes that growth is most powerful when its built collaboratively, connecting customer needs with business objectives through strategic vision and teamwork.

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Experience
7 Years
Current Role
Business Account Lead
Job Level
Middle
Location
Medellín, Antioquia, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Maria cares about

Digital Payments
Currently leading the TuyaPay initiative and previously a Product Owner for a digital wallet, she is deeply involved in the digital payments ecosystem.
Growth Marketing
A core focus of her career, she specializes in strategies for customer activation, monetization, and retention to drive business growth and profitability.
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Career

Work history

10-2023
Business Account Lead
Lulo bank
1-2023 - 10-2023
Líder de Alianza Tarjeta Carulla
Tuya S.A
10-2022 - 12-2022
Product Owner Digital Wallet
Tuya S.A
4-2020 - 10-2022
Growth Marketing Analyst
Tuya S.A
3-2019 - 4-2020
Community Strategist
Nequi
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
7-2023 - 7-2033
Modelos de Negocio
Platzi
2018 - 2018
Business
Universidad EAFIT
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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