Maria Rask Hetoft Larsen

Critic
DISC Type : C

Underdirektør at Aktive Ejere

Copenhagen, Capital Region of Denmark, Denmark

Overview

Maria Rask Hetoft Larsen is the Deputy Director at Aktive Ejere, leading communication, partnerships, strategy, and member services. A Copenhagen Business School graduate in Political Communication, she has extensive experience in stakeholder management and governance from her prior role as Deputy Director at EjendomDanmark.

Outside of work, Maria lives in Valby with her husband and two daughters. She has a stated preference for "croissants over crossfit" and an interest in sustainable design, which she has incorporated into her professional events.

Interesting fact: She is actively involved in shaping business policy, participating in her organizations official hearing responses to the Danish government on financial and tax regulations.

Personality Overview

Objective Thinker

ROI Driven

Critic

It is very likely that they will negotiate pricing or other important terms.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Financial Regulation
She is involved in her organization's official responses to government hearings on financial law, tax policy, and sustainability reporting, indicating deep engagement with policy.
Investor Relations
Her role at Aktive Ejere focuses on uniting the entire investor ecosystem, including private investors, family offices, venture capitalists, and pension funds.
Gender Diversity
As a committee member for Level 20 Denmark, she actively works on initiatives to increase the number of women in the private equity and finance industry.

Media Appearances

Aktive Ejere opruster med ny medlemschef. Featured in Aktive Ejere

See Now

Work History

1-2026
Underdirektør at Aktive Ejere
9-2024
Komitémedlem at Level 20 Denmark
4-2024 - 1-2026
Medlemschef at Aktive Ejere
4-2024
Secretariat at Dansk Impact Komité
5-2023 - 4-2024
Underdirektør at EjendomDanmark

Education

2015 - 2017
Cand.soc i Politisk Kommunikation og Ledelse from Copenhagen Business School
2012 - 2015
Samfundsvidenskabelig Bacheloruddannelse from Roskilde University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Underdirektør at Aktive Ejere
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Insights For Selling To Maria

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maria is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Maria

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Maria move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Maria take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Maria

Personality Compatibility


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