Marian Gual

Questioner
DISC Type : c

Marketing and Communications Director at GUNNI&TRENTINO

Palma, Balearic Islands, Spain

Overview

Marian is a Marketing and Communications Director with over 14 years of experience building global brands in the luxury, foods, and home care sectors in the UK and Spain. She specializes in brand equity, communication strategy, and disruptive innovation, holding a Masters in Business Management from Esade.

She is passionate about creating purposeful brands that drive societal change and believes the future of luxury lies in unique and memorable experiences rather than possessions. She values team leadership and fostering personal and professional growth in others, considering herself a "People Believer".

Unique fact: She led a comprehensive 360º design project, "La Trapa, " which was featured in a 10+ page spread in the magazine "Revista Arquitectura y Diseno".

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Purposeful Branding
Her core philosophy is creating purposeful brands and innovations that make a positive societal impact.
The New Luxury
Believes luxury is evolving from possessions to unique, authentic, and memorable experiences.
Strategic Communications
Has extensive experience developing brand books, communication strategies, and innovation roadmaps for major global brands like Vanish and Gallina Blanca.

Media Appearances

Marian has no verified media appearances

Work History

3-2024
Marketing and Communications Director at GUNNI&TRENTINO
9-2022
Head of Marketing and Communication at Terraza Balear
9-2019 - 8-2022
Marketing Manager at GBfoods (Corporate Brand of Gallina Blanca)
1-2018 - 9-2019
Marketing Manager Personal Care at RB
9-2016 - 12-2017
Global Marketing Manager Equity at RB

Education

2002 - 2007
Lincenciada en Administración y Dirección de Empresas. Máster en Dirección de Empresas from Esade
2006 - 2007
Licenciatura Administración y Dirección Empresas from USC - University of Southern California

More Information

Social Presence :

Prographics :

Exp : 18 Location : Palma, Balearic Islands, Spain Job Level : Mid-senior Designation : Marketing and Communications Director at GUNNI&TRENTINO
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Insights For Selling To Marian

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marian is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Marian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marian move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Marian take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Marian

Personality Compatibility


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