Mariana Alvarenga

Activist
DISC Type : Cd

Gerente de Compliance at Banco Genial

Rio de Janeiro, Rio de Janeiro, Brazil

Overview

Mariana Alvarenga is a Compliance Manager at Grupo Genial with over 15 years of experience in the financial sector, specializing in Corporate Governance and regulatory compliance. A graduate of EMERJ Law School, she supervises all compliance activities across the group, including interactions with BACEN, CVM, and B3.


At a previous firm, she led an ANBIMA group to create a Best Practices Manual for registering non-resident investors, demonstrating industry leadership.

Personality Overview

Logical And Quick

Value Conscious

Observative

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Segurança e Antifraude
Based on her participation in the MindTheSec 2025 event, she is focused on the essential synergy between information security and anti-fraud measures to protect clients and businesses.
Compliance Regulatório
Her role involves directly managing regulatory demands from key Brazilian financial authorities like BACEN, CVM, and B3, which is a core part of her daily responsibilities.
IA em Investimentos
She actively promoted the launch of "Gê, " Genial's new AI assistant, showing a clear interest in how artificial intelligence is transforming the customer experience in finance.

Media Appearances

Mariana has no verified media appearances

Work History

7-2013
Gerente de Compliance at Banco Genial
10-2012 - 6-2013
Coordenadora de Compliance at Banco Brasil Plural
6-2010 - 9-2012
Coordenadora de Compliance at Ágora CTVM S/A
11-2008 - 5-2010
Coordenadora da Área de Cadastro de Investidores Institucionais Nacionais e Estrangeiros at Ágora CTVM S/A
9-2007 - 10-2008
Analista de Cadastro at Ágora CTVM S/A

Education

2004 - 2006
Direito from EMERJ - Escola da Magistratura do Rio de Janeiro
1999 - 2003
Bacharel em Direito from Universidade Gama Filho

More Information

Social Presence :

Prographics :

Exp : 17 Location : Rio de Janeiro, Rio de Janeiro, Brazil Job Level : N/A Designation : Gerente de Compliance at Banco Genial
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Insights For Selling To Mariana

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariana is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Mariana

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Mariana move?

  • Their decision making speed is somewhere in the middle.
  • Can Mariana take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Mariana

Personality Compatibility


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