Vinícius Tebcherani Ferreira

Critic
DISC Type : C

Partner | Head of Cards and Loaylty at Genial Investimentos

São Paulo, São Paulo, Brazil

Overview

Vinícius is an executive leader in the payments industry with over a decade of experience launching innovative card and loyalty solutions. As Partner and Head of Cards & Loyalty at Genial Investimentos, he founded the division and spearheaded the launch of the Genial Card. He holds an MBA from FGV.

He built the Cards & Loyalty division at Genial Investimentos entirely from scratch, bringing its first credit card product to market in just over one year.

Personality Overview

Objective Thinker

Critic

ROI Driven

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Payments Revolution
He has publicly commented on the massive evolution of the payments industry over the last 15 years, indicating a deep interest in market transformation.
Product Inception
He led the creation and launch of the Genial Card from a standstill, showcasing his expertise in building and delivering new products from the ground up.
Digital Payment Solutions
His entire career, from MasterCard to Genial, has centered on developing and managing digital payment, card, and loyalty programs for major financial institutions.

Media Appearances

Vinícius has no verified media appearances

Work History

3-2024
Partner | Head of Cards and Loaylty at Genial Investimentos
1-2021 - 3-2024
Head of Cards at Genial Investimentos
3-2019 - 1-2021
Product Manager at Banco Original
5-2016 - 3-2019
Operations Consultant at Banco Original
6-2015 - 5-2016
Customer Operations Support Specialist at MasterCard

Education

8-2025 - 11-2026
Master of Business Administration - MBA from FGV - Fundação Getulio Vargas
2009 - 2014
Economics from Pontifícia Universidade Católica de São Paulo

More Information

Social Presence :

Prographics :

Exp : 13 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Partner | Head of Cards and Loaylty at Genial Investimentos
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Insights For Selling To Vinícius

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Vinícius is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Vinícius

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Vinícius move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Vinícius take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Vinícius

Personality Compatibility


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