Vinícius Tebcherani Ferreira in

Vinícius Tebcherani Ferreira

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Partner | Head of Cards and Loaylty at Genial Investimentos
📍 São Paulo, São Paulo, Brazil

Vinícius is an executive leader in the payments industry with over a decade of experience launching innovative card and loyalty solutions. As Partner and Head of Cards & Loyalty at Genial Investimentos, he founded the division and spearheaded the launch of the Genial Card. He holds an MBA from FGV.

He built the Cards & Loyalty division at Genial Investimentos entirely from scratch, bringing its first credit card product to market in just over one year.

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Experience
13 Years
Current Role
Partner | Head of Cards and Loaylty
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Vinícius cares about

Payments Revolution
He has publicly commented on the massive evolution of the payments industry over the last 15 years, indicating a deep interest in market transformation.
Product Inception
He led the creation and launch of the Genial Card from a standstill, showcasing his expertise in building and delivering new products from the ground up.
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Career

Work history

3-2024
Partner | Head of Cards and Loaylty
Genial Investimentos
1-2021 - 3-2024
Head of Cards
Genial Investimentos
3-2019 - 1-2021
Product Manager
Banco Original
5-2016 - 3-2019
Operations Consultant
Banco Original
6-2015 - 5-2016
Customer Operations Support Specialist
MasterCard
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
8-2025 - 11-2026
Master of Business Administration - MBA
FGV - Fundação Getulio Vargas
2009 - 2014
Economics
Pontifícia Universidade Católica de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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