Marianne Mügge

Examiner
DISC Type : cs

Group Communications Manager at BEWI Group

Norway

Overview

Marianne is an experienced communications manager at BEWI with 17 years of national and international experience in brand management and corporate communications. She holds a Masters degree from the University of Bristol and focuses on sustainability, employer branding, and company culture.

Outside of her formal role, she is driven by developing new concepts within a team and is always curious about challenging projects that allow for both professional and personal growth. She thrives on achieving concrete goals and results.

She is a passionate advocate for EPS recycling, actively working with multiple Nordic and European industry associations to promote circularity.

Personality Overview

Status Quo Seeker

Tough To Convince

Unexpressive

They are always well-planned and adopt a systematic approach.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

EPS Recycling
Her headline passion is EPS recycling. She actively works with industry bodies like EUMEPS and NEPSA to establish systems for collecting and reusing EPS materials.
Corporate Communications
As Group Communications Manager, she leads internal and external messaging, focusing on clear communication that supports strategic objectives and builds company culture.
Circular Economy
She shows a keen interest in the broader waste and recycling industry, attending conferences to gain insights into circular solutions and their competitive advantages.

Media Appearances

Marianne has no verified media appearances

Work History

11-2022
Group Communications Manager at BEWI Group
10-2023
Communication & Advocacy at EUMEPS
10-2015 - 2-2025
Communications EPS-foreningen Norge at NEPSA - Nordic EPS Alliance
1-2021 - 12-2022
PR gruppen EPS-branchen Danmark at NEPSA - Nordic EPS Alliance
1-2021 - 12-2022
Kommunikation EPS-Sverige at NEPSA - Nordic EPS Alliance

Education

2002 - 2003
Master’s Degree from University of Bristol
8-1998 - 6-2002
Bachelor’s Degree from Université Toulouse 1 Capitole

More Information

Social Presence :

Prographics :

Exp : 16 Location : Norway Job Level : Middle Designation : Group Communications Manager at BEWI Group
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Insights For Selling To Marianne

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marianne is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Marianne

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Marianne move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Marianne take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Marianne

Personality Compatibility


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