Maricela Tobias

Evaluator
DISC Type : Dcs

GERENTE BANCA PREFERENCIAL at Banco AV Villas

Barranquilla, Atlántico, Colombia

Overview

Maricela Tobias is a Preferred Banking Manager at Banco AV Villas, leveraging extensive experience from roles at Scotiabank and Bancolombia. A graduate of Universidad Autónoma del Caribe, she holds an MBA and advanced degrees in finance and management, specializing in personal and SME banking.

Described as a dynamic and creative professional, Maricela possesses an entrepreneurial spirit and excels at building long-term relationships. She is a sustained initiator with a high sense of ethics and commitment, capable of generating change and providing excellent customer service.

She holds an impressive five advanced credentials: an MBA, two Masters degrees, and two specializations in project management and senior management.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Asset Management
Holds a Master's degree in Finance and Asset Management and has deep experience in portfolio management for individuals and SMEs.
Project Innovation
Has a formal specialization in Project Management and Innovation, signaling an interest in applying new strategies and driving change.
Long-term Relationships
Highlights her special ability to maintain long-term client relationships, a cornerstone of her role in preferred banking and customer service.

Media Appearances

Maricela has no verified media appearances

Work History

10-2019
GERENTE BANCA PREFERENCIAL at Banco AV Villas
10-2017 - 10-2019
EJECUTIVO RENTA ALTA at Scotiabank Colpatria
2-2017 - 11-2017
AGENTE ASESOR EN SEGUROS at MetLife
5-2009 - 10-2016
ASESOR INTEGRAL II at Bancolombia
6-2008 - 4-2009
Call Center Customer Service Representative at BILATERAL

Education

10-2023 - 10-2024
Master of Business Administration - MBA from ENEB - Escuela de Negocios Europea de Barcelona
Grado en Administración y Dirección de Empresas from Universidad Autónoma del Caribe

More Information

Social Presence :

Prographics :

Exp : N/A Location : Barranquilla, Atlántico, Colombia Job Level : N/A Designation : GERENTE BANCA PREFERENCIAL at Banco AV Villas
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Insights For Selling To Maricela

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maricela is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Maricela

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Maricela move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Maricela take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Maricela

Personality Compatibility


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