Marie-Adélaïde M.

Inquirer
DISC Type : dc

Digital | Global Head of CRM & Loyalty at L'Oréal

Paris, Île-de-France, France

Overview

Marie-Adélaïde is the Global Head of CRM & Loyalty for LOréals Luxe Division, where she leverages data to drive consumer engagement and growth. Her career includes building the membership department from scratch at adidas for Latin America. She holds an MBA from Singapore Management University and is described as proactive, flexible, and effective.

She has a multicultural background and is passionate about languages, being fluent in English, Spanish, and French. Her interests include contemporary art, and she has been involved in organizing guided tours for the Asia NOW Parisian Art Fair. She enjoys exchanging knowledge and ideas with others.

Unique fact: She is trilingual, fluently speaking English, Spanish, and French, which she leverages in her global roles.

Personality Overview

Hard To Convince

Judgemental

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

CRM & Loyalty
As the Global Head of CRM & Loyalty at L'Oréal Luxe, she is developing strategies to drive loyalty as a sustainable growth driver and speaks publicly on the topic.
Data-Driven Growth
Her professional focus is on leveraging data to boost consumer engagement, harmonize performance measurement, and centralize data for strategic use, as seen in her roles at L'Oréal and adidas.
Global Brand Strategy
Her experience spans global roles at L'Oréal and leadership positions covering Latin America at adidas, focusing on adapting strategies for diverse international markets.

Media Appearances

Marie-Adélaïde has no verified media appearances

Work History

1-2023
Digital | Global Head of CRM & Loyalty at L'Oréal
11-2021 - 11-2022
Digital | Membership Lead at adidas
3-2019 - 11-2021
Digital | Consumer Engagement at adidas
12-2015 - 3-2019
Sales | Key Account Manager at adidas
5-2015 - 12-2015
Freelance Consultant at IQ Marketing

Education

Master of Business Administration (M.B.A.) from Singapore Management University
B.A. from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 16 Location : Paris, Île-de-France, France Job Level : Mid-senior Designation : Digital | Global Head of CRM & Loyalty at L'Oréal
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Insights For Selling To Marie-Adélaïde

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marie-Adélaïde is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Marie-Adélaïde

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Marie-Adélaïde move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Marie-Adélaïde take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Marie-Adélaïde

Personality Compatibility


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