Marie-Adélaïde M. in

Marie-Adélaïde M.

Inquirer · DISC type dc
Digital | Global Head of CRM & Loyalty at L'Oréal
📍 Paris, Île-de-France, France

Marie-Adélaïde is the Global Head of CRM & Loyalty for LOréals Luxe Division, where she leverages data to drive consumer engagement and growth. Her career includes building the membership department from scratch at adidas for Latin America. She holds an MBA from Singapore Management University and is described as proactive, flexible, and effective.

She has a multicultural background and is passionate about languages, being fluent in English, Spanish, and French. Her interests include contemporary art, and she has been involved in organizing guided tours for the Asia NOW Parisian Art Fair. She enjoys exchanging knowledge and ideas with others.

Unique fact: She is trilingual, fluently speaking English, Spanish, and French, which she leverages in her global roles.

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Experience
16 Years
Current Role
Digital | Global Head of CRM & Loyalty
Job Level
Mid-senior
Location
Paris, Île-de-France, France
Personality Overview

How Marie-Adélaïde shows up

Hard To Convince
Judgemental
ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Priorities

Topics Marie-Adélaïde cares about

CRM & Loyalty
As the Global Head of CRM & Loyalty at L'Oréal Luxe, she is developing strategies to drive loyalty as a sustainable growth driver and speaks publicly on the topic.
Data-Driven Growth
Her professional focus is on leveraging data to boost consumer engagement, harmonize performance measurement, and centralize data for strategic use, as seen in her roles at L'Oréal and adidas.
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Career

Work history

1-2023
Digital | Global Head of CRM & Loyalty
L'Oréal
11-2021 - 11-2022
Digital | Membership Lead
adidas
3-2019 - 11-2021
Digital | Consumer Engagement
adidas
12-2015 - 3-2019
Sales | Key Account Manager
adidas
5-2015 - 12-2015
Freelance Consultant
IQ Marketing
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Master of Business Administration (M.B.A.)
Singapore Management University
B.A.
University of Virginia
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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