Rupert S.

Pioneer
DISC Type : isd

Interim Head of CRM at Selfridges

United Kingdom

Overview

Rupert is an e-commerce and consumer expert focused on connecting commercial growth with data. He has led CRM, customer retention, and e-commerce for luxury retailers like Selfridges and NET-A-PORTER, and has hands-on experience with marketing tech including light SQL.

He shows a keen interest in high-level business strategy and thought leadership, following firms like McKinsey & Company. He is actively engaged with his professional network, often discussing the changing face of retail with clients and colleagues.

He has a specific interest in the technical side of email marketing, actively looking for professionals who understand ESPs and have some SQL skills.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

E-commerce Growth
His career focuses on driving commercial growth for consumer brands by leveraging data, with experience as Head of E-commerce for brands like BY TERRY.
Customer Retention
He has extensive experience leading customer retention, CRM, and loyalty programs for major luxury retailers including NET-A-PORTER and SpaceNK.
Marketing Technology
He has a practical interest in the technicalities of marketing tools, specifically seeking professionals with experience in Email Service Providers (ESPs) and light SQL.

Media Appearances

Rupert has no verified media appearances

Work History

11-2022
Interim Head of CRM at Selfridges
5-2022 - 10-2022
Client Strategy Director at The Tapestry Agency
10-2020 - 5-2022
Head Of Ecommerce at BY TERRY
12-2018 - 10-2020
Head of Customer Retention at NET-A-PORTER
2-2018 - 12-2018
Head of CRM & Loyalty at SpaceNK

Education

Rupert has no verified education history

More Information

Social Presence :

Prographics :

Exp : 10 Location : United Kingdom Job Level : Mid-senior Designation : Interim Head of CRM at Selfridges
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Insights For Selling To Rupert

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rupert is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Rupert

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Rupert move?

  • They are generally fast movers and can take quick decisions
  • Can Rupert take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Rupert

Personality Compatibility


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