Marie Falk Petersen

Evaluator
DISC Type : cds

Web Data Specialist at Hempel A/S

Copenhagen, Capital Region of Denmark, Denmark

Overview

Marie is a Web Data Specialist at Hempel A/S with over 10 years of international experience creating growth through user-first digital strategies. She is an expert in SEO, web analytics, and performance marketing, with a degree in Multimedia Design. Colleagues describe her as creative, passionate, reliable, and a strong communicator.

Beyond her professional work, Marie has a passion for writing and exploring new cultures. She enjoys discovering unique local experiences, such as seeking out the best coffee shops during her travels and sharing those discoveries with a wider audience through her published work.

She is the author of a published guide to the best coffee shops in New York, featured in a leading Danish newspaper.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Data-Driven Strategy
Her role as a Web Data Specialist and focus on turning data into business value highlights her expertise in data-informed decision making.
User-Centric Design
Her profile emphasizes a commitment to creating "user-first digital strategies" and optimizing the customer journey through improved UX.
Search Engine Optimization
Has extensive experience as an SEO Specialist in multiple roles, indicating deep knowledge in driving visibility through organic search.

Media Appearances

Marie has no verified media appearances

Work History

10-2025
Web Data Specialist at Hempel A/S
3-2023 - 6-2025
Search Engine Optimization Specialist at Apoteka
5-2021 - 2-2023
Search Engine Optimization Specialist at GENERAXION
3-2020 - 1-2021
Digital Experience Manager, Global Brands Division at Hyve Group plc
2-2019 - 2-2020
Website Marketing Manager at Hyve Group plc

Education

2012 - 2012
Multimedia Design from EK - Erhvervsakademi København
2007 - 2010
General Upper Secondary School from Kongsholm Gymnasium

More Information

Social Presence :

Prographics :

Exp : 8 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Junior Designation : Web Data Specialist at Hempel A/S
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Insights For Selling To Marie

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marie is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Marie

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Marie move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Marie take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Marie

Personality Compatibility


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