Marie Halmø Hürdum

Commander
DISC Type : D

Group Head of Category 🎂 at Lagkagehuset

Denmark

Overview

Marie Halmø Hürdum is a Group Head of Category at Lagkagehuset, specializing in commercial strategy, brand growth, and marketing innovation. She previously held leadership roles at McDonalds and Toms Gruppen A/S.

She is passionate about family and travel, having taken a career break to pursue these interests. Marie also actively engages with marketing communities and promotes leadership.

People often call her a great leader who is commercially astute, creative, and strategically visionary.

Personality Overview

Candid & Clear

Impact-Driven

Decisive

They respond better to strong and respectful interactions.  More than the product, they care about the impact of the product. They like to move fast and expect the same from others.

Topics They Care About

Commercial Strategy
Marie has a strong background in developing and executing commercial strategies to drive brand growth and market relevance in her roles at Lagkagehuset and McDonald's.
Brand Growth
With extensive experience at McDonald's and Toms Gruppen, she consistently focuses on turning visions into executions that significantly impact brand health and growth.
Marketing Innovation
She is responsible for driving category and innovation strategy, focusing on local initiatives and assortment development to stay competitive and relevant.

Media Appearances

Marie has no verified media appearances

Work History

1-2026
Group Head of Category 🎂 at Lagkagehuset
2-2024 - 8-2025
Career Break at 🌍
11-2019 - 1-2024
Marketing Director at McDonald's
2-2019 - 10-2019
Marketing Manager at McDonald's
12-2017 - 1-2019
Marketing Manager Anthon Berg at Toms Gruppen A/S

Education

2006 - 2009
MSc in Economics and Business Administration: Marketing Communication Management from Copenhagen Business School
2003 - 2006
BSc in Organizational Communication and Business Administration from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Denmark Job Level : Mid-senior Designation : Group Head of Category 🎂 at Lagkagehuset
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Insights For Selling To Marie

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marie

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Marie move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Marie take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Marie

Personality Compatibility


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