Marie Kristine Schmidt

Observer
DISC Type : ci

Chief Executive Officer at GUBI

Copenhagen, Capital Region of Denmark, Denmark

Overview

Forward-thinking international executive with 20 years of experience at premium Danish design brands, including Bang & Olufsen and Georg Jensen. As CEO of GUBI, she rapidly advanced from CMO and CBO, leading brand strategy, product innovation, and global growth. She holds a BA from the University of Staffordshire.

She is passionate about celebrating great design, as shown by her active promotion of events like 3daysofdesign in Copenhagen. She frequently gives credit to her team and partners for company successes.

She was promoted from Chief Marketing Officer to CEO at GUBI in just over four years.

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Danish Design
Her career is centered on leading iconic Danish design brands like GUBI, Bang & Olufsen, and Georg Jensen, focusing on global brand strategy.
Brand Strategy
A core focus of her career, where she has led cross-functional teams to drive brand direction, creative initiatives, and go-to-market execution.
Product Innovation
Has consistently overseen product design, development, and planning in her leadership roles, bringing new and outstanding products to market.

Media Appearances

Marie has no verified media appearances

Work History

3-2025
Chief Executive Officer at GUBI
11-2023 - 3-2025
Board Member at Peter Justesen Company A/S
3-2023 - 3-2025
Board Member at THE ORGANIC CRAVE ®
11-2022
Board Member at By Malene Birger A/S
8-2022 - 3-2025
Chief Brand Officer at GUBI

Education

BA (Hons) from University of Staffordshire
Academy Economist from Niels Brock

More Information

Social Presence :

Prographics :

Exp : 25 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Chief Executive Officer at GUBI
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Insights For Selling To Marie Kristine

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marie Kristine is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Marie Kristine

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Marie Kristine move?

  • They like to analyze well and then make their decisions.
  • Can Marie Kristine take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Marie Kristine

Personality Compatibility


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