Marie Kristine Schmidt in

Marie Kristine Schmidt

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Chief Executive Officer at GUBI
📍 Copenhagen, Capital Region of Denmark, Denmark

Forward-thinking international executive with 20 years of experience at premium Danish design brands, including Bang & Olufsen and Georg Jensen. As CEO of GUBI, she rapidly advanced from CMO and CBO, leading brand strategy, product innovation, and global growth. She holds a BA from the University of Staffordshire.

She is passionate about celebrating great design, as shown by her active promotion of events like 3daysofdesign in Copenhagen. She frequently gives credit to her team and partners for company successes.

She was promoted from Chief Marketing Officer to CEO at GUBI in just over four years.

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Experience
25 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Marie cares about

Danish Design
Her career is centered on leading iconic Danish design brands like GUBI, Bang & Olufsen, and Georg Jensen, focusing on global brand strategy.
Brand Strategy
A core focus of her career, where she has led cross-functional teams to drive brand direction, creative initiatives, and go-to-market execution.
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Career

Work history

3-2025
Chief Executive Officer
GUBI
11-2023 - 3-2025
Board Member
Peter Justesen Company A/S
3-2023 - 3-2025
Board Member
THE ORGANIC CRAVE ®
11-2022
Board Member
By Malene Birger A/S
8-2022 - 3-2025
Chief Brand Officer
GUBI
In the press

Media appearances

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Education
BA (Hons)
University of Staffordshire
Academy Economist
Niels Brock
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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