Mariela Orochena

Questioner
DISC Type : c

EVP/Exec Director, Talent Acquisition at IPG Health

New York City Metropolitan Area, United States

Overview

Mariela Orochena is a passionate talent acquisition leader with over 20 years of experience, currently serving as EVP/Exec Director at IPG Health. She leads the Global Talent Acquisition Center of Excellence, focusing on strategic recruitment and retention in health communications. She holds a BA from New York University and certifications in public relations and strategic HR analytics.

Outside of her executive role, Mariela is a fierce proponent of equity, diversity, and inclusion in the workplace. She lives in New Jersey with her husband, son, daughter, and two miniature schnauzers. Her proficiency in Spanish stems from her studies at the Universidad de Salamanca.

An award-winning leader, she recently placed second for the "Exceptional Leader Award" at the 2024 Recruiting Choice Awards.

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Diversity & Inclusion
Spearheads IPG Health's EDI+You strategy, advocating for a "culture add" approach to dismantle bias and attract talent from all walks of life.
Developing Talent
Drives innovative programs like "The Residency" to transition professionals from consumer to healthcare advertising and champions internal mobility and mentorship for interns.
Recruiter Transformation
Spoke at the IPMI Talent Acquisition Institute on the urgent need to transform recruiters into strategic talent advisors to meet future business needs.

Media Appearances

Mariela has no verified media appearances

Work History

7-2021
EVP/Exec Director, Talent Acquisition at IPG Health
11-2020 - 7-2021
EVP/Director, Talent Acquisition at FCB Health
8-2015 - 11-2020
SVP/Director, Talent Acquisition at FCB Health
5-2011 - 8-2015
VP/Director, Talent Acquisition at FCB Health
8-2009
Talent Acquisition Manager at FCB Health

Education

BA from New York University
1996 - 1996
Spanish Language and Literature from Universidad de Salamanca

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : EVP/Exec Director, Talent Acquisition at IPG Health
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Insights For Selling To Mariela

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariela is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Mariela

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mariela move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Mariela take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Mariela

Personality Compatibility


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