Mariko Tokioka

Questioner
DISC Type : c

Founder & CEO at Impress AI

New York, New York, United States

Overview

Mariko Tokioka is a serial entrepreneur and the Founder & CEO of Impress AI, an AI video-generation platform. A graduate of the University of Oxfords Saïd Business School, she has a proven record of building tech companies, including co-founding Quipper which was acquired for $40 million.

Outside of her ventures, Mariko is deeply engaged with her alumni community, managing the Oxford Technology Network and hosting reunions. She is a vocal supporter of women in leadership and has received numerous awards recognizing her influence in business and the dating industry.

She received the Best Global Entrepreneur Award from the Tokyo New Business Conference in 2023.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

AI Product Development
Her company Impress AI is built on this principle, and she has spoken about using AI to accelerate development and localization processes by a factor of 10.
Founder Collaboration
Values sharing authentic stories and trading perspectives on AI and business strategy with a close-knit network of fellow founders to navigate the challenges of building a company.
Customer-Centric Design
Believes in gaining direct user context to build effective tools, stating, "If you don’t know the room, you can’t design the tool. "

Media Appearances

Mariko has no verified media appearances

Work History

12-2024
Founder & CEO at Impress AI
12-2013
Founder and CEO at EME Hive
8-2021 - 4-2025
Council Member at Women In Dating
9-2013 - 8-2015
Committee at Oxford Technology Network
4-2013 - 4-2015
Advisory at Quipper Limited

Education

2009 - 2010
MBA from Saïd Business School, University of Oxford
Computer Science from Knox College

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Leadership Designation : Founder & CEO at Impress AI
URL has been copied!

Insights For Selling To Mariko

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariko is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Mariko

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mariko move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Mariko take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Mariko

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.