Mariló Hernández Sánchez

Activist
DISC Type : Cd

Senior Digital Marketing Specialist at Virtuagym

Spain

Overview

Mariló Hernández Sánchez is a Senior Digital Marketing Specialist at Virtuagym, leveraging extensive experience within the fitness industry. Her career includes developing marketing strategies for premium fitness clubs like THE I/O and creating innovative gym concepts for Fitness24Seven. She holds a Masters degree in Customer Experience.

Outside of her professional life, Mariló has a significant passion for football, a sport she is deeply connected to. Her interests also include major global brands like Nike, suggesting an appreciation for strong marketing and athletic culture.

She once described herself as a "frustrated footballer, waiter and owner of the largest football database. "

Personality Overview

Value Conscious

Meticulous

Logical And Quick

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Fitness Industry Marketing
Her entire career is focused on marketing within the fitness sector, from gym concepts to digital strategies for companies like Virtuagym and THE I/O.
Customer Experience
She holds a Master's degree in Customer Experience and has focused on member engagement and service concepts in previous roles.
Digital Content
Her background includes hands-on social media management, content calendar creation, and producing photo and video assets for fitness brands.

Media Appearances

Mariló has no verified media appearances

Work History

9-2024
Senior Digital Marketing Specialist at Virtuagym
5-2023 - 9-2024
Marketing Specialist at THE I/O
8-2022 - 9-2024
Project Leader & Concept Development at Fitness24Seven
5-2019 - 7-2022
Senior Account Executive at primer impacto
5-2018 - 5-2019
Account Executive at primer impacto

Education

2024 - 2025
Máster en Customer Experience from Inesdi Business Techschool
2016 - 2017
Máster en Comercio Exterior from ESCI-UPF

More Information

Social Presence :

Prographics :

Exp : 8 Location : Spain Job Level : Junior Designation : Senior Digital Marketing Specialist at Virtuagym
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Insights For Selling To Mariló

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariló is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Mariló

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mariló move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Mariló take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Mariló

Personality Compatibility


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