Marina Charles

Critic
DISC Type : C

Digital Marketing Lead at BDO UK

United Kingdom

Overview

Marina has no verified overview

Personality Overview

Negotiator

ROI Driven

Precise

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Marina has no verified topics they care about

Media Appearances

Marina has no verified media appearances

Work History

11-2023
Digital Marketing Lead at BDO UK
11-2021 - 10-2023
Senior Digital Marketing Manager at BDO UK
1-2019 - 10-2021
Digital Marketing Manager at BDO UK
7-2018 - 12-2018
VP Digital Marketing at Redington Ltd
10-2016 - 7-2018
Digital Marketing Manager at The Fleet Street Clinic

Education

Mini MBA from MiniMBA
Bachelor of Arts (B.A.) from Durham University

More Information

Social Presence :

Prographics :

Exp : 19 Location : United Kingdom Job Level : Mid-senior Designation : Digital Marketing Lead at BDO UK
URL has been copied!

Insights For Selling To Marina

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marina is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Marina

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Marina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marina

Personality Compatibility


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