Marina D.

Commander
DISC Type : D

Global Marketing Director for Texturants, Proteins, Mouthfeel at Tate & Lyle

United Kingdom

Overview

Marina is a Global Marketing Director at Tate & Lyle with over 15 years of B2B marketing experience in food ingredients and healthcare. She specializes in translating science into compelling brand stories and holds a specialization in Sustainable Marketing from the University of Cambridge. Colleagues describe her as organized, focused, and determined.

She is passionate about enhancing consumer health through food science, frequently highlighting the importance of nutritional ingredients like fibre and the role of women in science. Her interests also extend to advancements in healthcare technology, demonstrated by her prior experience at Philips and interest in GE HealthCare.

Unique fact: Marina has a specialized focus on the science of "mouthfeel, " helping global food brands create healthier products without sacrificing taste.

Personality Overview

Candid & Clear

Impact-Driven

Very Quick

They respond better to strong and respectful interactions.  More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.

Topics They Care About

Food Science Marketing
Her core role involves translating complex food science around ingredients like starches, proteins, and fibres into compelling B2B marketing strategies and brand stories.
Health & Wellness
Passionate about improving nutrition, she actively discusses topics like fibre fortification and creating healthier food reformulations that consumers will enjoy.
Sustainable Marketing
Holds a specialization in Sustainable Marketing from the University of Cambridge, indicating a professional focus on environmentally and socially conscious brand strategies.

Media Appearances

Day in the life of a global F&B marketing director at Tate & Lyle. Featured in Food Manufacture

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Tate & Lyle director: Shaping the evolution of mouthfeel, functional indulgence and regional trends. Featured in Food Ingredients First

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Work History

8-2024
Global Marketing Director for Texturants, Proteins, Mouthfeel at Tate & Lyle
8-2023 - 8-2024
Global Marketing Director for Texturants and Proteins at Tate & Lyle
10-2022 - 8-2023
Senior Global Marketing Manager- Health & Wellness product platform at Tate & Lyle
10-2021 - 10-2022
Sr. Regional Marketing Manager- Europe at Tate & Lyle
3-2019 - 10-2021
Regional Marketing Manager- Latin America at Tate & Lyle

Education

2012 - 2013
Master of Business Administration (MBA) from ESPM Escola Superior de Propaganda e Marketing
2-2023 - 4-2023
Specialization on Sustainable Marketing from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Mid-senior Designation : Global Marketing Director for Texturants, Proteins, Mouthfeel at Tate & Lyle
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Insights For Selling To Marina

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marina

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Marina move?

  • They can take decisions very fast if you manage to convince them.
  • Can Marina take some risk or not?

  • The risks don’t matter much to them.

You And Marina

Personality Compatibility


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