Marina Segura

Critic
DISC Type : C

Global Sales Manager at Choice Hotels CALA

Argentina

Overview

Marina has no verified overview

Personality Overview

Objective Thinker

Negotiator

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Marina has no verified topics they care about

Media Appearances

Marina has no verified media appearances

Work History

8-2022
Global Sales Manager at Choice Hotels CALA
Regional Director, International Sales at Radisson Hotel Group Americas
Director International Sales at Radisson Hotel Group
Director of Sales - Radisson Latin America at Radisson
International Sales Manager - Southern Cone Region at Radisson

Education

1992 - 1995
Bachelor's degree from Universidad de Ciencias Empresariales y Sociales
Negotiation from Universidad Torcuato Di Tella

More Information

Social Presence :

Prographics :

Exp : 3 Location : Argentina Job Level : Middle Designation : Global Sales Manager at Choice Hotels CALA
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Insights For Selling To Marina

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marina

Personality Compatibility


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