Marina Vélez Alonso

Enthusiast
DISC Type : i

Directora de Segmentos y Negocios at Scotiabank

Faja de Oro, México, Mexico

Overview

Marina Vélez Alonso is a results-oriented executive at Scotiabank with deep expertise in HR within the banking and consulting industries. Possessing a unique mathematical and human science profile, she recently pivoted into a commercial leadership role to deepen her business acumen and drive growth.

Her professional journey showcases a resilient and proactive personality, highlighted by her bold career move to diversify her experience and embrace new challenges. She is described as a strategic thinker with strong leadership, coaching, and analytical skills.

She holds a Global Remuneration Professional (GRP) certification, complementing her background as a Sr. Actuarial Consultant.

Personality Overview

Consensus Focused

Non-Confrontational

Amiable & Agreeable

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Career Diversification
She recently executed a significant "180-degree turn, " moving from a senior HR leadership role to a commercial business position to gain new experience.
Business Development
Her current focus is on acquiring deeper knowledge of the business and driving growth within the commercial area of the bank's branch network.
Strategic HR
With extensive experience as an HRBP and in total compensation, she has a deep background in strategic human resources and talent management.

Media Appearances

Marina has no verified media appearances

Work History

10-2016
Directora de Segmentos y Negocios at Scotiabank
9-2015 - 10-2016
Directora Ejecutiva HRBP, Banca de Consumo, Empresas, GTB y Tesorería at Scotiabank
10-2013 - 9-2015
Directora Ejecutiva de Compensación Total at Scotiabank
10-1997 - 10-2007
Sr. Actuarial Consultant at Watson Wyatt

Education

1983 - 1987
Licenciatura from Universidad Anáhuac
1993 - 1997
Diploma from Universidad La Salle, A.C.

More Information

Social Presence :

Prographics :

Exp : 22 Location : Faja de Oro, México, Mexico Job Level : N/A Designation : Directora de Segmentos y Negocios at Scotiabank
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Insights For Selling To Marina

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marina is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Marina

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Marina move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Marina take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Marina

Personality Compatibility


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