Mario Bini

Commander
DISC Type : D

Chief Marketing Officer at Bondora

Milan, Lombardy, Italy

Overview

Mario is the Chief Marketing Officer at Bondora, bringing over a decade of experience scaling international brands at companies like Google, Uber, and N26. He holds an Executive MBA from ESCP Business School and a PMP certification, specializing in driving customer acquisition and revenue growth in tech and finance.

Outside of his executive role, Mario is passionate about education and mentorship. He serves as an Adjunct Professor of Marketing at his alma mater, the Università di Pavia, and often shares his personal insights on leadership and career development to guide aspiring professionals.

He is currently enhancing his expertise by participating in the Board Member Education Program with the Baltic Institute of Corporate Governance.

Personality Overview

Strong-Willed

Decisive

Candid & Clear

They like to be in a position where they can control the conversation and terms.  They like to act fast and expect others to do the same. They respond better to strong and respectful interactions.

Topics They Care About

Growth Marketing
He focuses on data-driven strategies for customer acquisition and retention, with extensive experience in the technology and financial services sectors across Europe.
Building Teams
A core part of his leadership philosophy involves building and scaling high-performing, customer-centric marketing teams, and he is actively hiring for his current company.
Fintech Expansion
As CMO of a European investment platform and formerly Head of Global Marketing at N26, he is deeply involved in scaling financial technology brands across the continent.

Media Appearances

📢Mario Bini – New Chief Marketing Officer at Bondora Group. Featured in Bondora Blog

See Now

Work History

10-2024
Chief Marketing Officer at Bondora
5-2023 - 9-2024
Head of Global Marketing at N26
6-2022 - 5-2023
Head of Marketing, Italy & Eastern Europe at N26
9-2021 - 9-2022
Adjunct Professor of Marketing, Master in International Business and Entrepreneurship (MIBE) at Università di Pavia
3-2021 - 5-2022
Regional Head of Marketing, SW Europe - AliExpress at Alibaba Group

Education

9-2021 - 6-2024
Executive MBA from ESCP Business School
2011 - 2014
Business Communication from Università di Pavia

More Information

Social Presence :

Prographics :

Exp : 14 Location : Milan, Lombardy, Italy Job Level : Leadership Designation : Chief Marketing Officer at Bondora
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Insights For Selling To Mario

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mario is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Mario

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Mario move?

  • They can take decisions very fast if you manage to convince them.
  • Can Mario take some risk or not?

  • The risks don’t matter much to them.

You And Mario

Personality Compatibility


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